Cyber security is becoming such a big deal even the politicians are talking about it. According to the FBI, billions of dollars are lost every year with cases of cyber crime. Often small businesses are underrepresented in these types of statistics because crimes against them go unreported. A decade ago, cyber criminals were working on those with deep pockets but today’s cyber menace looks for low-hanging fruit – businesses without adequate security measures. If you want to avoid becoming ...Continue Reading → Share
Chances are you get a lot of email over the course of a day. This deluge of electronic communication may even be the reason you avoid sending them to your customers and potential customers. There’s a lot of noise out there. If you’re not regularly communicating with your audience it’s easy to slip their mind.
It doesn’t matter how much they like and trust you. If they don’t think of your business when they are in the market for your product ...Continue Reading → Share
Back in the early 90s, Patty Smyth and Don Henley recorded a song called “Sometimes Love Just Ain’t Enough.” The point of the song is that although love is a big thing, sometimes love isn’t enough for the relationship to work out.
Customer service has been shopped around town as the panacea for every business – the unique selling position for everyone that helps you differentiate yourself from the competition. And while I’m not arguing that this can be very effective, ...Continue Reading → Share
If you own a business or work for one, I’m hoping it’s a social one. I’m hoping you’ve embraced at least one social media platform and are working hard to engage and connect on it. If not, go do that. If you already are, you should appreciate this list of the worst advice out there for social businesses.
Try it All
Some businesses are so excited about every social platform that they get out there every time a new shiny object shows ...Continue Reading → Share
It’s that time of year when we’re busily wrapping up one year and focusing on the next. This year has been a roller coaster of upsets and it has a lot of people nervous about what’s on the horizon in this country and the global economy.
2017 is bound to be an exciting year. Here are five business trends that are likely to have the largest effect on your organization:
The Freelance Economy
Forbes recently published an article that referenced a large-scale ...Continue Reading → Share
Ever notice how parents know the sound of their child’s cry even when surrounded by groups of children or how a pet owner knows their dog’s bark or cat’s meow? Those familiar sounds make us stop what we’re doing and pay attention to that loved one. The tone of their “voice” cuts through the noise and grabs our attention.
The same is true in business. When you use a recognizable tone, your customers listen and respond. They need to “hear” your ...Continue Reading → Share
David and Goliath is a great story, but let’s be honest, when it comes to small business the story often doesn’t have the same ending. We’ve watched it as local bookstores go out of business thanks to Amazon and Barnes & Noble. We saw the local grocer close up shop to “spend more time with family.” But often it’s impossible to compete with the loss leaders of big stores and businesses.
But it doesn’t have to be.
Small businesses (under 150 employees) ...Continue Reading → Share
People do business with those they know, like, and trust. Luckily, social media has opened up our ability to reach more people and build the types of relationships that will stay with potential customers until they are ready to make a buying decision.
But if you’re merely going through the motions on social media and in your marketing, and you’re not sharing of yourself and your inspirations, you’re wasting your time. Here are a few areas you can work on to ...Continue Reading → Share
A website is one of the most potent marketing tools you have. It’s open when your best sales person is asleep and represents you even when your doors are closed. It can help you sell to people who have never been to your town, your state, or even your country. That’s why it is essential that your website represents the best of your business and serves as a sales tool and resource center for your audience.
There are a number of ...Continue Reading → Share
The holiday shopping season is right around the corner! We want to encourage people to #ShopSmall on November 26.