In a recent survey of small businesses by Belly, 70% of the revenue of the small business respondents came from loyal customers, not new ones. Even if you sell something people only need once (caskets, perhaps?), there’s still the power of referral that you can capitalize on. So how do you make customers return or how do you encourage them to refer others to you?
One of the most popular ways to do this is a formalized program. According to ...Continue Reading → Share