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5 BUSINESS TRENDS YOU MUST PAY ATTENTION TO IN 2017

It’s that time of year when we’re busily wrapping up one year and focusing on the next. This year has been a roller coaster of upsets and it has a lot of people nervous about what’s on the horizon in this country and the global economy.

2017 is bound to be an exciting year. Here are five business trends that are likely to have the largest effect on your organization:

The Freelance Economy

Forbes recently published an article that referenced a large-scale ...

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5 PLACES YOU NEED YOUR VOICE TO BE HEARD IN YOUR BUSINESS

Ever notice how parents know the sound of their child’s cry even when surrounded by groups of children or how a pet owner knows their dog’s bark or cat’s meow? Those familiar sounds make us stop what we’re doing and pay attention to that loved one. The tone of their “voice” cuts through the noise and grabs our attention.

The same is true in business. When you use a recognizable tone, your customers listen and respond. They need to “hear” your ...

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5 ADVANTAGES SMALL BUSINESSES HAVE OVER LARGE (AND HOW TO CAPITALIZE ON THEM)

David and Goliath is a great story, but let’s be honest, when it comes to small business the story often doesn’t have the same ending. We’ve watched it as local bookstores go out of business thanks to Amazon and Barnes & Noble. We saw the local grocer close up shop to “spend more time with family.” But often it’s impossible to compete with the loss leaders of big stores and businesses.

But it doesn’t have to be.

Small businesses (under 150 employees) ...

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Mastering the Emotional Draw for Your Business

People do business with those they know, like, and trust. Luckily, social media has opened up our ability to reach more people and build the types of relationships that will stay with potential customers until they are ready to make a buying decision.

But if you’re merely going through the motions on social media and in your marketing, and you’re not sharing of yourself and your inspirations, you’re wasting your time. Here are a few areas you can work on to ...

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Your Website May Be Killing Business If…

A website is one of the most potent marketing tools you have. It’s open when your best sales person is asleep and represents you even when your doors are closed. It can help you sell to people who have never been to your town, your state, or even your country. That’s why it is essential that your website represents the best of your business and serves as a sales tool and resource center for your audience.

There are a number of ...

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The ROI in Giving Back as a Small Business Owner

Before you say you have no time to give back, or before you grumble about already doing it, this is not your typical post telling you that you need to give back to people who support you in your community. Instead, this article encourages you to give back as a small business owner based of what you will get. These benefits are all about you and your business, a return on your investment of time. Here’s why you should think ...

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HOW TO SCORE BIG FOR YOUR BUSINESS THIS HOLIDAY SEASON

From Thanksgiving to Christmas there’s a battle that occurs for consumer dollars. The big guy against the little guy, the brick-and-mortar versus the online retailer, everyone is looking for a bigger piece of the pie. It’s time to start thinking about your holiday marketing.

Mobile

If you want to improve sales, mobile is it. The average person looks at their phone 46 times a day, with people in the 18-24 age bracket checking it 74 times, according to TIME magazine. They ...

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Do You Have the Heart of a (Business) Leader?

Many years ago I was given the book “Heart of a Leader.”  It’s a very small book, the kind of thing you can read quickly. I have used that book for the past 17 years, and as small as it is, I learn something every time I open it.  It’s a very good book for business owners and I wanted to share some things I’ve learned from the book. Each of the following quotes was taken from it.

“When you stop ...

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DO YOU NEED A CUSTOMER LOYALTY OR REFERRAL PROGRAM?

In a recent survey of small businesses by Belly, 70% of the revenue of the small business respondents came from loyal customers, not new ones. Even if you sell something people only need once (caskets, perhaps?), there’s still the power of referral that you can capitalize on. So how do you make customers return or how do you encourage them to refer others to you?

One of the most popular ways to do this is a formalized program. According to ...

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