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4 FUN CROWDSOURCING IDEAS FOR YOUR BUSINESS

When people participate in something, they feel a sense of ownership and responsibility to see it succeed. That’s one of the reasons why it’s a good strategy to involve customers, and potential customers, in crowdsourcing parts of your business.

Ever notice all the food manufacturing companies that run contests to help them pick the next flavor? That’s crowdsourcing. What about magazines that run “Cutest Baby” contests through social media voting? Crowdsourcing. Crowdsourcing gets people excited about outcomes and they’re more willing ...

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5 Essential Efficiency Tips for the Small Business Owner

Small business owners often resolve to work more hours for the freedom of choosing their own boss. But any way you look at it, we all have only 24 hours in our day, so working longer has its limits. Still most business owners wouldn’t trade the stress and long hours for anything in the world. Discovering the keys to working smarter will give you more time to enjoy other pursuits.

It’s not just about wrestling some free time out of the ...

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Why Your Business Marketing Has to be Like a Great First Date

Marketing is dead.

At least traditional marketing is.

People don’t want to be cajoled, tricked, or begged into buying from you. 81% of buyers research the options before talking to a salesperson. When you pounce on them with unsolicited emails and phone calls, it turns them off much the same way an overly persistent courter might. To win loyal business and improve your word-of-mouth marketing, you don’t need to be Don Juan. People aren’t looking for suave, but fake approaches. Attracting ...

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WANT THEM TO WANT YOU? 3 TIPS ON DRIVING CUSTOMER ACTION

Photo credit via Graphic Stock

Every living thing needs something in order to continue its existence – for humans, that’s food and shelter. Even if you are in the business of providing one of those very basic needs, a person doesn’t need your product. They need a form of what you offer. Could be yours; could be the other guys. You shouldn’t care what they need anyway. Humans aren’t driven by needs. They’re driven by wants.

A basic premise of economics begins ...

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5 Tips on How You Can Start Using Video for Your Business

© Can Stock Photo Inc. / venimo

Video content has exploded as a marketing tool and if you’re on the sidelines wondering why, it may help to know that according to eMarketer, daily time dedicated to digital video watching (for adults) has increased exponentially over the past 5 years. From a measly 6 minutes a day in 2010, to 55 minutes in 2014, we’re certainly getting our time in front of the screen.

But it’s not just the amount of time spent ...

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Einstein’s Theory of “Goal-a-tivity”: 3 Reasons for Developing Goals

The story is told of Albert Einstein who was once traveling from Princeton on a train when the conductor came down the aisle, punching the tickets of every passenger. When he came to Einstein, Einstein reached in his vest pocket. He couldn’t find his ticket, so he reached in his trouser pockets.
It wasn’t there, so he looked in his briefcase but couldn’t find it. Then he looked in the seat beside him. He still couldn’t find it.
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Is Your Misconception of Good Customer Service Holding Your Business Back?

Image via GraphicStock

Good customer service is not answering questions you should know the answer to. It’s also not finding out the answer if you don’t know it. Good customer service isn’t meeting someone with a hello and a smile when they walk into your store and good customer service is not giving them what they came in for, or handing over a correct order.

These things are all basics. The average customer expects you to do these things. You should know ...

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Simple Tips to Improve Your Time Management in the Work Place

© Hubspot

By taking control of your time, you’re able to stay focused on the task at hand. This leads to higher efficiency since you never lose momentum. Implementing a time management plan can do wonders to not only your working environment but also to you personally. Managing time means less stress, more time to do the things you love and more opportunities for you in the future.

First of all creating a time management system will take time in itself, there’s ...

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3 Cheap Marketing Ideas for Businesses on a Budget

Image via Graphic Stock

 

Marketing can be one of your largest business expenses, particularly if you’re unknown and just starting off. If your business has a storefront on a well-traveled Main Street, you’re in luck. If not, you have some work to do.

New business owners who haven’t tackled their own marketing before will be shocked at the amount of work needed to be successful at digital marketing (the newfangled kind of marketing that helps people get to know, like and trust ...

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