Customers want to do business with companies they know, like, and trust. You’ve likely seen extremely dedicated fans of the Fortune 100 brands. They wait in ridiculously long lines for product roll-outs; they refuse to buy from a competitor; and they think every other brand in that category is inferior.
But how can you create an army of customers like that for your brand? Especially, if it’s not really the type of product or service people get excited about?
Thankfully, social media ...Continue Reading → Share