Archive for 'Uncategorized'

Help Your Customers Fall in Love Even If Your Brand Isn’t George Clooney

Help Your Customers Fall in Love Even If Your Brand Isn’t George Clooney

Customers want to do business with companies they know, like, and trust. You’ve likely seen extremely dedicated fans of the Fortune 100 brands. They wait in ridiculously long lines for product roll-outs; they refuse to buy from a competitor; and they think every other brand in that category is inferior.

But how can you create an army of customers like that for your brand? Especially, if it’s not really the type of product or service people get excited about?

Thankfully, social media ...

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8 Steps to Hosting a Great Business Event for Increased Revenue

8 Steps to Hosting a Great Business Event for Increased Revenue

Do you need more customers? Are traditional ways of increasing revenue not working for you?

That may be because today’s customers want to get to know you as a business. One way to help make that happen is by participating in social media. Another way is by hosting an in-person event.

Whether you host a business event in partnership with a charity to help them raise money or simply have a sidewalk sale, a special business event can help bring people in ...

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7 Ways to Use LinkedIn to Grow Your Small Business

7 Ways to Use LinkedIn to Grow Your Small Business

7 Ways to Use LinkedIn to Grow Your Small Business

Grow your small business with LinkedIn by using these seven proven tactics.

There are nearly 30 million small businesses in the United States, but only half of them will make it past five years. To ensure your small business is in the successful half, we encourage you to capitalize on the various ways LinkedIn can evolve your business.

With LinkedIn, the world’s largest professional network, you can generate leads, produce sales, ...

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6 Ways to Improve Customer Trust

6 Ways to Improve Customer Trust

People buy from those they know, like, and trust. “Knowing” comes from marketing and advertising. “Like” is cultivated by showing potential customers your human and endearing side. But how in the world do you help someone with minimal interaction with you and your business, trust you?

It’s not as hard as you may think.

1.      Be Transparent in Your Copy

Stay away from extreme superlatives—biggest, cheapest, most awesome ever. These claims make you sound like a disputable business and often are hard to ...

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4 Ways to Relax During the Crazy Holiday Season

4 Ways to Relax During the Crazy Holiday Season

Maybe you read this title and thought: I don’t have time to read that. I’m too stressed! If you are, take a moment and read this anyway. If you can cut down on your stress levels not only are you less likely to get ill this holiday season, you’ll enjoy it more.

Come on. It will only take 3 minutes. Think of it as an investment in your business.

Stress is almost inevitable during the holiday. And businesses that do large sales ...

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Parade Postponement

Parade Postponement

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How to Prepare Your Business for an Internet Outage

How to Prepare Your Business for an Internet Outage

We have a joke here in Florida that it’s not so much the hurricanes that cause panic and dread but the idea that we could be without air conditioning. You may have a similar concern over your business’ internet. If you heard about the recent Comcast Xfinity “external network issue” outage that affected 40,000 customers across the U.S. on a Monday afternoon for no apparent reason, you may be rethinking your business internet structure.

But what can you do? You can’t ...

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Are You Using One of the Most Underutilized Local Marketing Tools Out There?

Are You Using One of the Most Underutilized Local Marketing Tools Out There?

If you’re a small business you may find it’s difficult to keep up with the resources and marketing dollars of megabrands. But don’t get discouraged. There’s an underutilized tool that can help you much more than you ever considered.

 

Social media can bring you a world of attention for very little money. Its only cost is time. But if you don’t have a good, strong following you’re just shouting into the wind. Still, when you need attention right away, growing a ...

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Everything You Need to Know about Incorporating Video in Your Marketing

Everything You Need to Know about Incorporating Video in Your Marketing

The hottest trend in content marketing for business is video. It’s everywhere and with multiple social media platforms investing serious resources into video in 2016, you can assume it’s not going away.

Using Video for Your Business

The “old-fashioned” way of using video–and I mean this facetiously because it’s how we did it a year ago—was to sit down and record a video. You then would spend hours editing or paying someone to do it for you.

Today, it’s all about live video, ...

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Small Business Saturday Scavenger Hunt

Small Business Saturday Scavenger Hunt

Get up, get out and #ShopSmall on November 26th, 2016!

Celebrate #SmallBizSat with us!

 

 

Spend the day visiting your local businesses to answer each of the clues. The address to each participating business is located on the back of your sheet. Turn your completed clue sheet into the Chamber by Wednesday, November 30th. Each correctly answered sheet will be entered into a drawing. 5 winners will be selected and announced on social media. Good Luck and most of all……HAVE FUN!!!

 

Click the link ...

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