As humans we love telling and hearing great stories; however telling a company’s story isn’t always as easy as it sounds.
Why do we tell stories?
In a TED talk by Bill Harley, he talks about the power of storytelling. Harley suggests that stories are how we assign meaning to things. Humans are “creatures of context” and we always are looking for ways to put things in context. He defines stories as being patterns made ...Continue Reading → Share