3 Cheap Marketing Ideas for Businesses on a Budget

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Marketing can be one of your largest business expenses, particularly if you’re unknown and just starting off. If your business has a storefront on a well-traveled Main Street, you’re in luck. If not, you have some work to do.

New business owners who haven’t tackled their own marketing before will be shocked at the amount of work needed to be successful at digital marketing (the newfangled kind of marketing that helps people get to know, like and trust ...

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4 Tips to Creating Viral Content for Your Business

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Maybe you’ve heard the old saying, in order to win the lottery you first have to play. That’s about the extent to any advice someone can give you on how to win. Yes, there are superstitions out there and number theories, but in the end, the only way to guarantee you could win the lottery is by playing.

The same can be said for viral content. There is not guarantee your content will go viral but if you do these ...

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GIVE PROSPECTS SOMETHING TO CRAVE: VANILLA ISN’T IT

Give Prospects Something to Crave: vanilla isn’t it

You can satisfy most people by serving up plain vanilla – doesn’t matter if we’re talking dessert or using the term to describe something that’s ho-hum. Very few people will protest against vanilla. It doesn’t rile feathers, cause riots in the streets, or inflame protests. It simply is. But it also doesn’t excite or delight people. It doesn’t arouse an emotion. It doesn’t satiate a need. It fills a space, nothing more.

 

You will ...

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3 Powerful Principles to Achieving Success

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In 1832, George Muller arrived in Bristol, England to take charge of a small church called Bathesda Chapel where he served for 64 years until his death in 1896. Early in his work at Bathesda, Muller was struck by the overwhelming number of orphans who roamed the streets with nowhere to go for food and shelter.

In this era of Britain’s Industrial Revolution, children as young as seven years old were forced to work in dangerous factories ...

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Weathering Storms and Working Toward Success

 

On Sept. 11, 1992, the strongest and most destructive hurricane to hit the Hawaiian Islands made landfall on the island of Kauai causing a path of destruction including water, wind and dirt.

Hurricane Iniki hit the United States on the heels of the destruction caused by Hurricane Andrew in Florida and Louisiana. Iniki pummeled the south shore of Kauai destroying about 1,500 homes and damaging hundreds of others. Beachfront shops and businesses were also destroyed by 20 foot waves and sustained ...

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How Inspiration Can Improve Your Business Marketing

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Content creators will tell you the key to great content is to create content that is educational, entertaining, or inspiring. Educational content is extremely needed even with the plethora of content on the Internet. A good meaty piece will keep people from having to do additional research. Often it will get shared and bookmarked.

Entertaining content brings some levity to our day and if it’s funny enough and relates to our situation, we share it with our networks.

But inspiring content, ...

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Is Your Business a Carmaker or a Carriage Maker?

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Henry Ford didn’t invent the automobile. He didn’t invent the assembly line either, but he found a way to use the technology to place cars in the hands of a large percentage of the population who couldn’t previously afford them.

His less than egalitarian views of the customer are the kinds of things legends are made of. He’s believed to have said, “If I had asked people what they wanted, they would have said faster horses.” Scholars argue ...

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3 Types of Business Stories that Appeal to Millennials

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If you’re looking to increase your business sales among Millenials improving your storytelling is a good start. Telling your story effectively imparts a more human side to your business. It’s also memorable and develops an emotional connection between your business and your audience.

Most sales gurus will admit it’s the emotional side of the brain that drives purchasing, so storytelling gets your business where you want to be.

Effective Types of Storytelling for Gen Y

The following ...

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Learning Is Not A Luxury

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It sounds simple, but it is true. For the last 5 or 6 years many people in business have jettisoned any ideas about developing their skills in favor of ensuring the survival of their business. That is completely understandable. After all, who would not do the same?

Now, as the economic landscape slowly shifts into positive territory, isn’t it time that you looked at how you are building on your skills and experience in order ...

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3 Lessons Learned From Frogs About Making Procrastination Croak

Having recently watched The 10 Commandments, starring Charlton Heston, I was reminded of the Biblical account of the plagues that came upon Egypt, most notably the plague of frogs and how we can sometimes feel overrun by all the things we need to get done. There was no escaping frogs. They were everywhere. Frogs were in their houses, bedrooms, beds, ovens, even in their jars of flour.

Sometimes it can feel that same way when our to-do list grows exponentially, as ...

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