How Inspiration Can Improve Your Business Marketing

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Content creators will tell you the key to great content is to create content that is educational, entertaining, or inspiring. Educational content is extremely needed even with the plethora of content on the Internet. A good meaty piece will keep people from having to do additional research. Often it will get shared and bookmarked.

Entertaining content brings some levity to our day and if it’s funny enough and relates to our situation, we share it with our networks.

But inspiring content, ...

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Is Your Business a Carmaker or a Carriage Maker?

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Henry Ford didn’t invent the automobile. He didn’t invent the assembly line either, but he found a way to use the technology to place cars in the hands of a large percentage of the population who couldn’t previously afford them.

His less than egalitarian views of the customer are the kinds of things legends are made of. He’s believed to have said, “If I had asked people what they wanted, they would have said faster horses.” Scholars argue ...

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3 Types of Business Stories that Appeal to Millennials

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If you’re looking to increase your business sales among Millenials improving your storytelling is a good start. Telling your story effectively imparts a more human side to your business. It’s also memorable and develops an emotional connection between your business and your audience.

Most sales gurus will admit it’s the emotional side of the brain that drives purchasing, so storytelling gets your business where you want to be.

Effective Types of Storytelling for Gen Y

The following ...

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Learning Is Not A Luxury

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It sounds simple, but it is true. For the last 5 or 6 years many people in business have jettisoned any ideas about developing their skills in favor of ensuring the survival of their business. That is completely understandable. After all, who would not do the same?

Now, as the economic landscape slowly shifts into positive territory, isn’t it time that you looked at how you are building on your skills and experience in order ...

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3 Lessons Learned From Frogs About Making Procrastination Croak

Having recently watched The 10 Commandments, starring Charlton Heston, I was reminded of the Biblical account of the plagues that came upon Egypt, most notably the plague of frogs and how we can sometimes feel overrun by all the things we need to get done. There was no escaping frogs. They were everywhere. Frogs were in their houses, bedrooms, beds, ovens, even in their jars of flour.

Sometimes it can feel that same way when our to-do list grows exponentially, as ...

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Dare to be Different: 5 Ways to Recreate Your Business for Greater Revenue

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Most people come up with an idea, or they have a passion, and they decide to turn it into a business. The savvy among them create a business plan around their idea or passion. Many get so excited about their venture that they create the product or service first and then try and find the market. This approach is like swimming upstream. It can be done but it’s a lot harder. The easier way is to locate a group of ...

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Create Killer Subject Lines for More Opened Emails

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If you’ve turned to email marketing and list building for your business, you might dread seeing the open rates. While it’s hard to understand why every customer doesn’t immediately open the email from you – especially when it contains such beneficial information – sometimes it’s not you, it’s them.

For most people there are simply too many emails to get to in the course of the day. That’s why the subject line is incredibly important. ...

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How to Be a Better Leader in Business

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I’ve compiled some of the most valuable leadership lessons I’ve learned over my career and I wanted to share them with you.

Communicate All that You Know

The best place to start is “communicate all that you know.” In my lifetime I have seen two types of leaders; one keeps all his knowledge to himself, and in turn doesn’t want the team to leave him, and doesn’t encourage them to go to the next level. The ...

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6 Ways to Build Long Lasting Customer Relationships

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In this age of consumerism, there’s a choice for every product. You alone do not hold a monopoly on your product so you must understand that the customer is king. For a business to be sustained and stay viable, the customer must always come first. Keeping them happy and returning for more is the ultimate goal for any business.

Several studies have shown that repeat customers buy significantly more on their visit than first time ...

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