20 Inexpensive Ways to Surprise and Delight Your Customers

There’s a lot of noise out there right now. It’s hard for a business to break through.

But let’s say you do and someone is trying you out for the first time. How can you not only exceed their expectations but delight them in a way they’ll be talking about you later. Here are a few ideas on how you can make a big impression:

Making a big impression on a new customer means doing something that stands out, something they haven’t ...

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Cheapest Ways to Advertise (and still get good results)

Your business will never bring in enough revenue if people don’t know about you. Most businesses don’t fail because their service or product is inferior to everything else on the market. They fail because no one knows about them or they don’t differentiate themselves from the competition.

But it doesn’t matter how good your offerings are or how loved they could be. If people don’t know about them, your business will never succeed.

Enter advertising.

Some businesses think that social media has replaced ...

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Get More Business Blog Comments with These Easy Tips

If you’re struggling to get business blog comments and interaction on your site, know that it is possible but it takes some effort. One of the reasons for that is that reading, for many people, is a passive activity. Unless you evoke a strong emotion or ask a question the reader has given a lot of thought to (or wants very desperately to be heard), most blog visitors simply X out before adding their ideas.

But blog comments are important because ...

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5 Underrated Places for Business Advice

None of us are born knowing exactly how to run a business. Some of us learn in school and some of us in the school of life.  Some of us have better natural instincts than others but even those who do will eventually get to a point in their business when, if they want to continue to grow, they need outside help.

Everyone does.

Sure, there are very expensive consultants who can help you become “public-facing” if you’re ready for that step. ...

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6 Popular Misconceptions About the Chamber That Could Be Limiting Your Business

Chamber membership is good for business because it influences the community’s perception of you. However, many business owners don’t know exactly what the chamber does and so they don’t take advantage of the help and resources it offers.

For a minimum investment, the chamber can help your business grow in ways that may be difficult for you to do on your own.

But if you believe these popular chamber misconceptions, you’ve likely put off joining and that could hurt your business.

1.      Membership ...

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7 Things to Try at Your Business to Capture the Hearts of Youth

In case you haven’t noticed, young people have a voice these days and it’s being heard loud and clear. That’s a big change for me who grew up in a time where young writers were told we had to experience something before we’d have anything to write about.

But if you want to capture the hearts of young people with your business services or products, there are a few things you should implement now.

1.      Chatbots

Young people desire instantaneous feedback and conversation ...

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Help Your Customers Fall in Love Even If Your Brand Isn’t George Clooney

Customers want to do business with companies they know, like, and trust. You’ve likely seen extremely dedicated fans of the Fortune 100 brands. They wait in ridiculously long lines for product roll-outs; they refuse to buy from a competitor; and they think every other brand in that category is inferior.

But how can you create an army of customers like that for your brand? Especially, if it’s not really the type of product or service people get excited about?

Thankfully, social media ...

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8 Steps to Hosting a Great Business Event for Increased Revenue

Do you need more customers? Are traditional ways of increasing revenue not working for you?

That may be because today’s customers want to get to know you as a business. One way to help make that happen is by participating in social media. Another way is by hosting an in-person event.

Whether you host a business event in partnership with a charity to help them raise money or simply have a sidewalk sale, a special business event can help bring people in ...

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Sexual Harassment: Steps to Protect Your Business and Employees

Photo by Clem Onojeghuo from Pexels https://www.pexels.com/photo/adult-business-commerce-cook-375889/

No one wants to talk about sexual harassment. I didn’t even want to write the article. It made me uncomfortable. But harassment (and cybersecurity) is one of the biggest issues facing businesses today. The main reason so many businesses are vulnerable to these threats is that no one thinks it can happen to them.

When I started working back in the mid-nineties for a consulting firm, sexual harassment training consisted of a mandatory video for ...

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Rock Your Next Business Expo with These 10 Tips

Whether you’re attending a local chamber business expo or a trade industry show, you want to showcase your best self. Of course, that means sending a good team that represents your business well, having an enticing set up, and giving away something worthwhile in the eyes of the attendees.

But what can you do to really stand out from the crowd at your next business expo?

Here are a few things you might not have thought of:

10 Tips to Rock Your Next ...

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