Everything You Need to Know about Incorporating Video in Your Marketing

The hottest trend in content marketing for business is video. It’s everywhere and with multiple social media platforms investing serious resources into video in 2016, you can assume it’s not going away.

Using Video for Your Business

The “old-fashioned” way of using video–and I mean this facetiously because it’s how we did it a year ago—was to sit down and record a video. You then would spend hours editing or paying someone to do it for you.

Today, it’s all about live video, ...

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5 Ways the Chamber Can Make Your Professional Life Easier

We’re all so busy these days. That’s part of the reason life hacks are so popular. But did you know one of the best professional life hacks is chamber membership? Here’s what you can get out of it to help you do more for your business or professional life with less:

Professional Advice

When you need assistance in business, either to take your business to the next level or maybe you’re thinking about selling your business, the chamber can help. There is ...

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Gaining Control of a Social Media Disaster

Unless you’ve been unplugged from electronics and the news recently, you’ve undoubtedly seen the unfolding of the corporate PR nightmare involving Subway’s success story, and former poster boy, Jared Fogle. Even if your businesses doesn’t have the ad budget of Subway, you can still run into issues on social media that require some delicate handling. Assuming the issue you are handling doesn’t involve jail time, here are some suggestions in weathering a social media storm.

Assess the Seriousness of the Issue ...

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How to Get More Reviews for Your Business

There’s a joke in this title. The easiest way to get more reviews is to stink at what you do. People are always more apt to give a negative review than a positive one. Then there are the people who never review anything. You’ll often read, “I don’t usually write reviews but this experience was so amazing I had to…”

The truth of the matter is a giant problem for businesses:

  • People tend to write negative reviews because they feel vindicated in ...
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Why Join the Chamber: Comradery

Joining the chamber isn’t all about business. There are many incredible friendships that are created in the coming together for the economic betterment of the community. Don’t overlook the potential of deep, meaningful connections with your tribe at the chamber.

 

We’re all just looking for that spot we belong, aren’t we? Abraham Maslow thought our desire to belong was so important that he incorporated it into his hierarchy of needs as a major human motivation. Individuals will join groups because ...

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How Much Do You Spend on Professional Development?

There are likely professional development pieces you must keep up with for your business. Items like certifications, licenses, and other must haves. But what about the secondary training you need to learn to keep your business relevant in today’s changing marketplace? Are you keeping up? Can you afford to? What do you need to know? Here are the top skills most businesses need today and an inexpensive suggestion on how to keep with these secondary professional development requirements.

Regardless of the ...

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Improve Your Business Reputation with the Chamber of Commerce

The chamber of commerce is often seen as a Better Business Bureau of sorts. People have confidence in using businesses that are members of the chamber. Chamber membership equates to business respectability in many customers’ minds, which often means greater sales for business members.

Many people see chamber membership as a ringing endorsement of good business. While we don’t advertise that chamber members have better business practices than non-members businesses, a chamber membership does show interest in the local business community ...

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How to Volunteer Your Way to a Better Job

Job competition these days is tough and a lot is expected from a resume. High school students trying to get into good colleges worry about volunteer hours. Recent college grads don’t possess enough “real world” experience to work in their chosen industry. Mid-level professionals find it hard to prove to higher ups that they’re ready for the next level. Finally, people are living longer and trying to find meaning in their days after they retire.

But there is an easy solution ...

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10 Easy Ways to Increase Sales

One of the most obvious ways to boost revenue in your business is to make more sales. Here are ten ways you can start doing that today:

1. Do You Have A Sales Strategy?

Most businesses think they have a strategy, but they don’t.

Now is a good time to develop one.  You need to consider who your ideal customer is and what are the products and services that provide the best return for you.

The sales strategy should be a brief one-page roadmap ...

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SEO Tips for Those Who Don’t Talk Geek

Understanding every aspect of search engine optimization (SEO) is not unlike trying to have a conversation about the mysteries of the universe with a 3-year-old. Sometimes what is being said makes no logical sense whatsoever and then you catch these rare glimpses of unbelievable genius that you think you’re hallucinating. But with SEO and with a 3-year-old, just when you think you understand how it all works, they want to play a different game.

For that reason we’ll skip over the ...

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