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8 Things to Do to Make Your Business Life Easier

Efficiency is key these days as we’re pulled in hundreds of different directions. If running your business seems like a struggle, it’s time to make things easier. Some businesses choose to do that by hiring additional people, but if you don’t have the budget for that right now, there are other things that can be done to help you make the most of the hours in your day.

  1. Outsource. It costs less than adding new positions at your business and you ...
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10 Examples of Business Videos You Should Be Making

Ask someone a question they don’t know the answer to and they’ll often “Google” it or they’ll ask an AI like Siri or Alexa for help. Ask someone how to do something they’re unfamiliar with and they’ll probably turn to YouTube for instruction.

In a recent article in HubSpot, the author Amanda Zantal-Wiener wrote about a study by Market Intelligence Central that listed the highest visited websites in the US as Google, Facebook, and YouTube, in that order.

Yet, things may ...

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10 Ways to Improve Your About Us Page

For most businesses, the About Us page on their website is one of the most viewed pages. Generally, it comes in second behind Pricing, not including the Home Page, of course.

Is that true for you?

If it is, you need to ensure it contains good quality content that makes readers feel a connection with your business. That’s why they go there in the first place. They’re looking to know more about you. If you don’t give it to them, you’re missing ...

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3 Most Common Business Challenges and Ways to Slay Them

Being a business owner has its rewards and its challenges. If you’ve been in business longer than a hot second, you’ve likely experienced both. Often the freedoms override the dissatisfaction, but if you find that the negatives are wearing on you, don’t get discouraged. The earlier you recognize the most common challenges of business ownership, the more likely you’ll be able to take them in stride.

Hiring

This is one of the biggest decisions you’ll make as a business owner and it ...

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4 Examples of Difficult Business Transparency

Marketers everywhere insist that successful businesses should become more transparent with their audience. After all, people want to do business with those they know, like, and trust. And what better way to accomplish that than by showing your potential customers or clients who you are?

But transparency encompasses more than just your brand. There are times in your company history when you might have to become transparent with something uncomfortable or something you want to change. But just how far do ...

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25 Everyday Ideas For Awesome Business Content

Photo by Kaboompics .com from Pexels

Content creation takes a lot of time and energy in trying to find things that appeal to your audience. But a lot of the challenge is in thinking about what to post. If you know your audience well, it becomes infinitely easier to create and curate content they’ll enjoy.

The Three Rules of Good Content

Before covering items from your daily life that would make good business content, remember that all good content keeps in mind the ...

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8 Easy Steps to Attracting Your Ideal Customer and Improving Sales

 

One of the most common mistakes businesses make is wanting to be all things to all customers. Just as in life and friendships, you will never be everyone’s “cup of tea.”

That’s okay. It’s more than okay.

Understanding this and attracting your ideal customer is the one way to build loyalty among your clients and provide them with the services and products they need. In personalizing your sales approach you will gain more, not less. Here’s how you can go about doing ...

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The Newbie’s Guide to Selecting the Ideal Social Media Platform

There’s a lot of information out there about how to use social media for your business but most of those articles assume a certain amount of knowledge on the participant’s part. Without that basic knowledge, you could spend a lot of time doing things that aren’t helpful for your business.

Best practices aren’t best practices when applied in the wrong scenario or on the wrong platform. To better understand why the platform is so important, let’s think about fishing.

Yes, the basics ...

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5 Steps to Take When Your Audience Stops Sharing Your Posts

Creating amazing content on your website is the surest way to incentivize your audience to share your content. But what happens when they stop doing it or what if they never did? What do you do to turn things around?

Most of us aren’t simply creating business content for fun. We have a reason for doing so. Maybe it’s:

  • Wanting to rank higher in organic search
  • Improving word of mouth marketing
  • Becoming an industry expert or thought leader
  • Increasing your reach
  • Entering a new market

Whatever your ...

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