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According to a recent survey from Manifest, an online business guide, 53% of businesses are using content marketing as part of their marketing strategy. But is it worth the time investment?
Content marketing is creating content your ideal customer is interested in, in a medium they enjoy, that will inspire, educate, or entertain. The goal of content marketing is to become a resource for your target demographic in order to help them know, ...Continue Reading →
Most customer service problems arise from scrambled expectations. The customer expected one thing and it wasn’t delivered upon. It’s possible the business never promised it, but the customer expected it, and so they feel disappointed.
This expectation could involve quality, timeline, courtesy, or a variety of other things. But the biggest problems for businesses stem from disjointed expectations.
This is actually good news because it’s something you can work on.
Managing customer expectations is one of the most valuable skills you can cultivate. ...Continue Reading →
There’s a lot of noise out there right now. It’s hard for a business to break through.
But let’s say you do and someone is trying you out for the first time. How can you not only exceed their expectations but delight them in a way they’ll be talking about you later. Here are a few ideas on how you can make a big impression:
Making a big impression on a new customer means doing something that stands out, something they haven’t ...Continue Reading →
Your business will never bring in enough revenue if people don’t know about you. Most businesses don’t fail because their service or product is inferior to everything else on the market. They fail because no one knows about them or they don’t differentiate themselves from the competition.
But it doesn’t matter how good your offerings are or how loved they could be. If people don’t know about them, your business will never succeed.
Some businesses think that social media has replaced ...Continue Reading →
If you’re struggling to get business blog comments and interaction on your site, know that it is possible but it takes some effort. One of the reasons for that is that reading, for many people, is a passive activity. Unless you evoke a strong emotion or ask a question the reader has given a lot of thought to (or wants very desperately to be heard), most blog visitors simply X out before adding their ideas.
But blog comments are important because ...Continue Reading →
None of us are born knowing exactly how to run a business. Some of us learn in school and some of us in the school of life. Some of us have better natural instincts than others but even those who do will eventually get to a point in their business when, if they want to continue to grow, they need outside help.
Sure, there are very expensive consultants who can help you become “public-facing” if you’re ready for that step. ...Continue Reading →
Chamber membership is good for business because it influences the community’s perception of you. However, many business owners don’t know exactly what the chamber does and so they don’t take advantage of the help and resources it offers.
For a minimum investment, the chamber can help your business grow in ways that may be difficult for you to do on your own.
But if you believe these popular chamber misconceptions, you’ve likely put off joining and that could hurt your business.
In case you haven’t noticed, young people have a voice these days and it’s being heard loud and clear. That’s a big change for me who grew up in a time where young writers were told we had to experience something before we’d have anything to write about.
But if you want to capture the hearts of young people with your business services or products, there are a few things you should implement now.
Young people desire instantaneous feedback and conversation ...Continue Reading →