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Monday, November 19, 2018David Aaker is well-known for his expertise in marketing and his ability to help businesses thrive and exceed their goals. His branding concepts, including identifying customer's interests and creating a community or story around those interests has made him an icon in the business world. In a constantly evolving marketplace, David Aaker's work can teach us to develop strong leadership in the ...read moreCategories: Business Blog, Chamber, Community, General News Article, Human Interest
Monday, November 12, 2018The talent shortage is affecting businesses across a variety of industries. As our world has moved firmly into the digital age, more and more businesses are looking to hire employees who have digital skills, including web design, digital marketing, social media and more. However, many businesses are finding that there just aren't enough job applicants who possess the required skills, resulting ...read moreCategories: Business Blog, Community, Human Interest, Chamber, EconomicMonday, November 12, 2018The Monroe County Movers and Shakers are excited to announce a new unified marketing and branding campaign for the community. The group is requesting public input to help answer the question: What makes Monroe County unique and special? Interested residents are invited to complete the community-wide survey prior to Friday, December 21, 2018 by going online to: ...read moreCategories: Press Release, Community
Monday, November 05, 2018Marketing and advertising are only part of the equation when attracting new clients. Service is perhaps the single most important aspect of any business. If your business provides good service, but you are still losing clients, it is important to identify the reasons. We have identified some of the problems local businesses encounter when marketing to potential and existing clients. Many ...read moreCategories: Chamber, Business Blog
Monday, November 05, 2018One of the first responses when asking members of their challenges, is staffing. Even the Chamber has faced these challenges over the last few years. Today’s workforce is different than the one of my impressionable years. Some of the dynamics of younger generations entering the workforce and the changing ideals of individuals are causing business owners to scramble to find talent that fits the ...read moreCategories: Chamber
Monday, October 29, 2018When an employee does a good job, it's only natural that you want to show your appreciation. But it's important to be careful about how you express yourself. You can't go up to an employee and say something like, "Oh wow! You did such a great job on this project. I love you so much!" and give him or her a hug. You need to tone it down — a lot. Avoid a potentially awkward situation by using one ...read moreCategories: Business Blog, Chamber
Monday, October 22, 2018The Chamber provides resources to local businesses to help you succeed, with a focus on creating a strong thriving community. We encourage local entrepreneurs to stop in and get acquainted and learn more about what we offer. Sometimes learning from other's mistakes will keep you from having similar problems. Read more from Cindy and what she refers to when she looks back as her biggest regret in ...read more
Monday, October 15, 2018The average American spends over 90,000 hours at work , or more than 10 years over the course of their lifetime, which can be seen as either a blessing or a jail sentence, depending on your perspective. Whether you love your job or dread it could be a matter of science - neuroscience that is. Can You 'Choose Happiness'? Scott Crabtree Thinks So Scott Crabtree has dedicated his entire 25-year ...read moreCategories: Business Blog, Economic, Chamber, Human Interest
Monday, October 08, 2018As the owner of a small-to-medium size business, chances are good that you already spend you time answering countless questions every single day from employees, suppliers, customers, and prospects. The issue here is this - how much time to you spend asking yourself questions about your business? According to the Harvard Business Review, "companies often fail to address the tough questions ...read moreCategories: Business Blog, Chamber, Community, Economic, Human Interest
Monday, October 01, 2018They say hindsight is 20-20. If you only would have known. As a business owner, you may already have a few things you wish you knew. Would you have hired that one person? Perhaps you would have started your company sooner. While it is important to look back, reflect and learn from these decisions, it is also important to realize that, when you are at the end of your business ownership, your ...read moreCategories: Chamber, Economic, Business Blog, Community
Monday, September 17, 2018This is a topic no one wants to talk about--how to handle a business disaster. No matter what the cause of the business disaster, having a plan in place can mitigate the damage to your business and your business reputation. If you don’t have one, you need to set aside the uncomfortable feelings and get things in order. 6 Steps for an Effective Disaster Recovery Plan for Business Years ...read moreCategories: Business Blog, Chamber, Community, Economic, Education
Monday, September 10, 2018Do you have an SEO strategy? Maybe not. But you likely know that SEO is an important part of your business getting seen on the internet. Things change often with search engines so it’s good to have an agency, guru, or SEO expert at close hand. If you can’t afford one of those things for your business, you’ll have to do it on your own and stay abreast of all of the changes. One of those changes ...read moreCategories: Chamber, Fun Facts, Business Blog, Community
Tuesday, September 04, 2018Human resources professionals will tell you hiring is one of the costliest things you can do in your business. Not only are there the hard costs of salary and benefits but the soft ones of bringing someone up to speed, getting them trained, and fitting into your team. There are also hidden costs of replacing someone who turns out to be the wrong hire and the cost of morale when a bad hire sticks ...read moreCategories: Business Blog, Chamber, Fun Facts
Tuesday, September 04, 2018Moving to better protect taxpayer data, the Internal Revenue Service announced a new format for individual tax transcripts that will redact personally identifiable information from the Form 1040 series. Check out the following links regarding the IRS News Releases:IR-2018-171: IRS to introduce new tax transcript to better protect taxpayer data - ...read moreCategories: Business Blog, Chamber, Community, Economic, General News Article
Monday, August 27, 2018Some people think a chamber membership is all about networking and because of that they see it as obsolete. After all, you can just meet other business people online, right? Search on Facebook and a number of business groups will come up, many geared to a certain profession or business size. Some of these groups are private so you have to apply to get in. A few even require you to answer ...read moreCategories: Business Blog, Fun Facts, Chamber
Monday, August 20, 2018Efficiency is key these days as we’re pulled in hundreds of different directions. If running your business seems like a struggle, it’s time to make things easier. Some businesses choose to do that by hiring additional people, but if you don’t have the budget for that right now, there are other things that can be done to help you make the most of the hours in your day. Outsource. It costs less ...read moreCategories: Business Blog, Chamber, Fun Facts.jpg)
Friday, August 17, 2018Ask someone a question they don’t know the answer to and they’ll often “Google” it or they’ll ask an AI like Siri or Alexa for help. Ask someone how to do something they’re unfamiliar with and they’ll probably turn to YouTube for instruction. In a recent article in HubSpot, the author Amanda Zantal-Wiener wrote about a study by Market Intelligence Central that listed the highest visited ...read moreCategories: Business Blog, Education, General News Article.jpg)
Friday, August 17, 2018Originally published on JOTFORM.COM If you want to be successful, many experts and life-hackers say you should:Wake up at 6 amTake a cold showerExerciseMeditateJournal and brainstormReview and set goalsRead news and industry sitesConsume inspiring contentEat a protein-rich breakfast Whew. That’s a lot to accomplish before 8 am. I’m not sure when the dogma of morning routines began to spread, ...read moreCategories: Business Blog, Chamber
Wednesday, August 01, 2018Being a business owner has its rewards and its challenges. If you’ve been in business longer than a hot second, you’ve likely experienced both. Often the freedoms override the dissatisfaction, but if you find that the negatives are wearing on you, don’t get discouraged. The earlier you recognize the most common challenges of business ownership, the more likely you’ll be able to take them in ...read moreCategories: Business Blog, Chamber, Education, Community, General News Article