• News

    Results Found: 48
    Tuesday, December 01, 2020
    There can be a desperation that you feel on social media. Many businesses are creating content that demands “look at me.” But while some may believe that “shouting” into social media is the way to get attention, it rarely is. Usually, all that accomplishes is someone ignoring you the way a stranger might sidestep a toddler having a tantrum in a grocery store.   Yes, tantrums get attention but ...read more
    Categories: Business Blog, Community, Education, Human Interest, Chamber, Economic, General News Article
    Monday, November 09, 2020
    What do you do when you get a text notification? If you’re like the average person, you drop everything and look at it. We have been conditioned to believe that texts deserve our immediate attention. Plus, most people don’t receive as much “junk” via text as they do in their email inbox.   This is great news for businesses if you use texting wisely. Before we cover all the amazing ways you can ...read more
    Categories: Business Blog, Economic, Fun Facts, Human Interest, Chamber, Education, General News Article
    Monday, October 19, 2020
    Concern over the holiday shopping season is one that's looming large on most business owners’ minds.  Will it be a good one? Can it be so good that it makes up for a disappointing spring and summer? If you're concerned about these things, you're not alone. And there are things you can do to make your business sales this holiday season better, even if you don’t have a lot of time. DIY Marketing ...read more
    Categories: Business Blog, Community, Education, General News Article, Press Release, Chamber, Economic, Fun Facts, Human Interest
    Monday, October 12, 2020
    If you spent any time on the Interwebs a year or so ago, you likely saw/heard the phrase “Okay, Boomer.” It was meant as a derogatory statement and used frequently by members of Gen Y and Gen Z all over Tic Toc and Instagram. It showed a dislike of following in their parents’ or grandparents’ footsteps. The memes and videos made fun of that generation for a lack of understanding and attributed ...read more
    Categories: Business Blog, Chamber, Community, Education, Fun Facts, General News Article, Human Interest
    Monday, October 05, 2020
    Every few weeks or so the dining regulations are changing as we’re reopening in a phased approach. But “open” isn’t as easy as flipping a switch. There are some things you should keep in mind that will help your customers feel welcome and safe. These things go beyond what a local or county ordinance requires of you. But they’ll go a long way in helping your customers choose you over the ...read more
    Categories: Chamber, Economic, Human Interest, Business Blog, Community, General News Article
    Monday, September 28, 2020
    Do you feel like your business is just shouting into the wind? Does it seem like the time you spend on social media is extensive but yields few results? Are you sick and tired of Zoom calls that take too long and accomplish too little? If so, it might be time to think about experiential marketing.   Experiential marketing is the act of creating a memorable experience that will be associated with ...read more
    Categories: Chamber, Fun Facts, Human Interest, Business Blog, Education, General News Article
    Monday, September 21, 2020
    Fly fishing is fascinating to watch. It involves a series of movements that lure a fish into biting. It’s more about the rhythm than the bait. “Landing” a loyal customer is much the same.   You can easily get someone to buy from you with a discounted price or crazy offer. But that’s not sustainable. In the long run, you want that customer to keep returning to buy from you, or at the very least, ...read more
    Categories: Business Blog, Chamber, Community, Education, Fun Facts, General News Article, Human Interest
    Monday, September 14, 2020
    There's been a lot of information about the need to pivot during COVID-19. Many businesses have switched what they produced or altered their services to fit the new demands of their audience. But sometimes it's not your business that needs to pivot. it might be something you've been thinking about doing professionally.   If you want to switch industries and you have little to no experience, here ...read more
    Categories: Chamber, Economic, General News Article, Business Blog, Community, Education, Human Interest
    Tuesday, September 08, 2020
    If you're on social media for business, you’re one of many voices. It’s hard to stand out and cultivate an audience of people who want to hear from you…let alone look eagerly for your content.   Wouldn’t that be great?   That type of interest is essential if you're hoping to get a return on the investment of your time. Yet this is one of the hardest things businesspeople face on social media. ...read more
    Categories: Chamber, Fun Facts, Human Interest, Business Blog, Education, General News Article
    Monday, August 31, 2020
    Do you have a business newsletter? If you don't, what's holding you back? Is content the issue? Are you just not sure what you're going to tell your customers in every newsletter?   Newsletters are a great way to stay connected with your audience, especially if you have a long buying process or you run a business that thrives on repeat business. If either of those things is true, sending out a ...read more
    Categories: Chamber, Fun Facts, Human Interest, Business Blog, Education, General News Article
    Monday, August 24, 2020
    Our lives and our businesses have changed a lot during the time of COVID. We have changed how we reach customers and likely how they buy from us. Some of us have had to shut down.   During this time, your website should be one of your strongest sales tools. Just as your business has changed, your content should have evolved as well.   Are you doing these things to help remain viable in these ...read more
    Categories: Business Blog, Chamber, Economic, Education, General News Article, Human Interest
    Monday, August 17, 2020
    Are you tired of the words “new normal” yet?   If you're like most business owners, you probably are. But whether we recognize it as a new shift in how we do business or a temporary tack we take to survive the current economic storm, the point is how you do business has to change if you want to continue to connect to your audience.9 Ways You Should Change How You're Marketing During and After ...read more
    Categories: Chamber, Education, Human Interest, Economic, General News Article, Political
    Monday, August 10, 2020
    Six months into the COVID and we’re all still trying to figure out what’s going on. Should masks be required? Will kids be going back to school? Do we need goggles?   But what we do know is that a lot of customers are still concerned about their health and the health of those around them. Because of that, there are several things you should be doing (and marketing) in your business. First, it’s ...read more
    Categories: Business Blog, Community, Education, Human Interest, Chamber, Economic, General News Article, Press Release
    Monday, August 03, 2020
    Most employees think of reviews as the sand in their bathing suit. Sure, it comes with a benefit (a day at the beach or, in this case, a great job) but it can be incredibly annoying. Add in a global pandemic and you may be thinking it’s best to just skip them this year.   You couldn’t be more wrong.   Skipping a mid-year review only adds to your employees’ potential feeling of disconnection. ...read more
    Categories: Chamber, Economic, Human Interest, Business Blog, Community, Education
    Monday, July 27, 2020
    You likely have heard the phrase, “you need to spend money to make money.” I'm not here to argue that from either side but digital marketing has allowed businesses with very small budgets to make a big impression. While it hasn't exactly leveled the playing field, it certainly has helped businesses gain a larger audience with very little investment. Most of these tools and strategies are free. ...read more
    Categories: Business Blog, Chamber, Economic, Education, General News Article, Human Interest
    Monday, July 20, 2020
    With numbers of COVID infections increasing daily in many states, people are wondering when it will end and when we can begin to start feeling confident in an economic recovery.  No one knows for sure when recovery will begin.  In the meantime, there are a few things we know about how business and customers have changed. You can use that knowledge to restructure your marketing in order to better ...read more
    Categories: Business Blog, Chamber, Community, Economic, Education, General News Article, Human Interest
    Monday, July 13, 2020
    If ever there was a reason to increase and alter your social media and blog posting, it’s COVID. At first, with so much of the workforce at home, there was a lot of traffic online. You may have been happy with the number of reactions and shares you were getting.   But let's face it, people were bored or they were stressed. Either way, they were looking for an outlet and entertainment. Some ...read more
    Categories: Business Blog, Community, Education, Human Interest, Chamber, Economic, General News Article, Political
    Monday, July 06, 2020
    5 Ways to Communicate Difficult Business MessagesIf there's one thing 2020 has shown us, it's how to bolster our communication skills. We've had cause for a lot of really difficult conversations with our customers. Nobody ever wants to give bad news but 2020 seems like the year we have to keep reiterating and sharpening our communication skills with difficult messages.  But if you feel like ...read more
    Categories: Chamber, Economic, General News Article, Business Blog, Community, Education, Human Interest
    Monday, June 29, 2020
    Fair Hiring Isn’t Your Only Business Concern Many business owners are currently wondering how they might get more involved in the conversations about race and creating a culture that celebrates diversity. When conversations about race and the workplace arise, the first area of consideration is often hiring practices but it extends to so much more in a business than who you're choosing to ...read more
    Categories: Chamber, Economic, General News Article, Political, Business Blog, Community, Education, Human Interest
    Monday, June 22, 2020
    This question has been asked for as long as there have been businesses and differences of opinion. Recently, this topic has been brought to a head with the black lives matter movement. It used to be that taking “no stance” was the safest. But with the death of George Floyd, there are many individuals who see a lack of a stance as a stance of its own. This has been a deeply dividing issue with some ...read more
    Categories: Business Blog, Chamber, Community, Economic, Human Interest, Political
    Monday, June 15, 2020
    Networking opportunities are everywhere. You no longer must leave your house to be able to network, but studies now show that online networking doesn’t hold the same power as in-person networking. Networking is critical to landing a job, learning about opportunities before they are broadcast, and getting more sales for your business. You need to do it, even if you hate it, and one of the easiest ...read more
    Categories: Business Blog, Community, Human Interest, Chamber, Education
    Monday, June 08, 2020
    People handle challenges in different ways and this pandemic is no exception. While your business may target a particular demographic, it's likely this demographic has split since COVID-19. You now have people who while they may fall into the same age group, income bracket, gender, geographical region or other similar characteristics, their reaction to the coronavirus may differ greatly. As things ...read more
    Categories: Business Blog, Community, Education, Chamber, Economic, General News Article
    Monday, June 01, 2020
    Making ends meet is top of mind for a lot of business owners and employees these days. Even if your business is open, reduced revenue may make it necessary to furlough employees. Rather than close altogether, many small business owners have decided to move to a one-person staff until things pick up again. This can be incredibly stressful on the person “left behind.”   Whether it’s a boss or a ...read more
    Categories: Chamber, General News Article, Business Blog, Economic
    Tuesday, May 26, 2020
    Have you ever noticed that there are influencers on social media who mention an item and no sooner than they do it sells out? The cynical side of me believes there are certain people out there who could talk about how chic dust bunnies are and suddenly there'd be a host of people growing their own dust bunnies like they were chia pets.   But it takes a special personality, doesn't it? Maybe ...read more
    Categories: Chamber, Business Blog, General News Article
    Monday, May 18, 2020
    If your business is shut down or you're just looking for new streams of revenue, a popular idea is course creation. This could be a course that showcases your knowledge on a subject, a course that is designed to complement whatever it is you sell, or a way to make money that does not involve an exchange of time for money. If you are someone who sells an hourly service, there are only so many hours ...read more
    Categories: Chamber, Education, Business Blog, General News Article
    Monday, May 11, 2020
    If you have a website for your business, you may have an untapped treasure chest at your disposal. Even if you don't make large amounts of money on your website, you can be bringing in something. This article will show you how. Get a Website If you don't have a website and you think social media is enough, think again. Several businesses have had their social media pages/accounts shut down for no ...read more
    Categories: Chamber, General News Article, Business Blog, Economic
    Monday, April 27, 2020
    Economic difficulties aside, this is an exciting time for businesses and marketing. No, really. It can be.   We've been forced to try innovations we may have only talked about previously. Some of these include allowing our employees to work from home, finding new ways to engage with our audience, creating new offerings and services that meet the needs of our audience while also adhering to ...read more
    Categories: Business Blog, Chamber, General News Article
    Monday, April 06, 2020
    Be honest. Do you love or hate video conferencing?   There's nothing more awkward than dialing in to a conference call only to find out it's a video conference call and you haven't showered since the weekend.   Even if you have showered, video calls can be awkward and agonizing especially for those of us who've spent the better part of the pandemic eating their way to a cure. Still, it doesn't ...read more
    Categories: Chamber, Business Blog, General News Article
    Friday, March 27, 2020
    Listen, friends, when society starts throwing around blanket definitions of which roles are "essential," although we can understand the meaning in this context, I think everyone starts considering their value a little.A Chamber of Commerce is a unique thing. Many people think we are a city, probably tax funded, entity. Not true. Many people think we are a marketing agency. Not true, although we do ...read more
    Categories: Chamber, General News Article, Business Blog, Community
    Monday, March 16, 2020
    If you have had time to look in your email inbox recently, it's likely cluttered with messages from big brands telling you what they’re doing as we're facing the global pandemic of COVID-19. The point behind these communications is to quell fear and reassure people that it’s safe to patronize these businesses.   If you have a physical location, it's likely you need to write one too.   People ...read more
    Categories: Business Blog, Chamber, General News Article
    Monday, March 09, 2020
    If you are a business owner, you likely have learned quite a bit over the past decade. No matter what your industry, the way we do business has changed drastically. From internet sales to global competition,  social media to chatbots, search engine optimization to word of mouth marketing, the learning curve in business has been steep.   But these tools are not what make up a modern business. To ...read more
    Categories: Business Blog, Chamber
    Monday, March 02, 2020
    Some people think chamber membership is outdated, like it's something their grandparents used to do. Maybe you and your friends even feel that way. You might think that you can do all the networking you need to do online. You may even have hundreds of thousands of Instagram followers and figure chamber membership is the last thing you need for your career or for your business.  But chamber ...read more
    Categories: Chamber, Business Blog
    Monday, February 24, 2020
    Have you ever had to say you’re sorry?   Sometimes it’s difficult to even when you’re in the wrong. From apologizing to an employee you've overlooked to a customer who didn't receive the experience you wish they'd had to a public relations snafu, the need for a business apology is bound to happen.    The airwaves and internet are flooded with half-hearted apologies. With the ease of ...read more
    Categories: Business Blog, Human Interest, Chamber
    Monday, February 17, 2020
    If your business isn't bringing in the revenue you'd like and you've tried different discounts and purchase options, it may be time to consider what the business world is now referring to as a “side hustle.”  For purposes of this article, we're not going to cover starting a new business but rather creating a side hustle or an alternative revenue stream for your existing business. Here's how you ...read more
    Categories: Business Blog, Chamber, Economic
    Monday, February 10, 2020
    How do you feel about walking into a room of strangers?   Energized? scared? awkward?   While we can't tell you how to feel, here at the Forsyth-Monroe County Chamber of Commerce we can promise you will never be alone at an event...unless that's totally your thing.   If you come to one of our chamber events, you will be:   Greeted immediatelyIntroduced to people of interest to youTreated ...read more
    Categories: Business Blog, Community, Chamber
    Monday, February 03, 2020
    Do you have a home assistant? I'm not talking about an Alfred to your Bruce Wayne. No, I mean like Siri, Alexa, or Google home. Have you traded your privacy for convenience? It's likely many of your customers have and if that's the case, their consumer expectations are changing rapidly.  If you're not keeping up with them in your business, you're going to miss out.   What's Changing for ...read more
    Categories: Business Blog, Chamber
    Monday, January 27, 2020
    I have a friend who used to say “never have more personal things in your office than you can tuck under your arm.” He believed in a fast getaway and joked about never wanting to have to pack up a box and be escorted out of the building. That friend went on to open his own business and I wonder if he kept to his rule being able to tuck all of his worldly office possessions under one arm.   If ...read more
    Categories: Business Blog, Chamber, General News Article
    Monday, January 20, 2020
    Experiential marketing is a big way to get your audience's attention. In the past, it was something only big brands did. But now mom and pop businesses are getting involved and realize it doesn't have to cost a lot of money to give your customers a memorable experience. The return-on-investment is quite high with experiential marketing because people remember experiences. They share them and they ...read more
    Categories: Chamber, Business Blog
    Monday, January 13, 2020
    I have to admit, I’m not a big fan of Instagram but clearly, I'm wrong. About a billion people (serious stat, not hyperbole) use the platform every month. 500 million people use the platform's stories feature every day. This year, Instagram is expected to reach 112 million users in the US alone and it's the fastest growing social media platform in Canada. If your target demographic is under the ...read more
    Categories: Business Blog, General News Article, Chamber
    Monday, January 06, 2020
    Ahhh 2020. A year in which the futuristic movies Blade Runner and Back to the Future are both now set in the past.   If that doesn't blow your mind, you’re either under 25 or not one for movies.   Not impressed? Then how about some of the big changes that are taking effect for small business this year? Many of these were signed into law a little while ago (like a few years ago) but didn't ...read more
    Categories: Business Blog, Chamber, General News Article
    Monday, December 30, 2019
    Nearly all businesses experience the cyclical doldrums. For many, that's the end of January or February when the weather is bad and no one wants to go out. But regardless of when your slow time is, it's never a good time for the small business owner, no matter how predictable. Here are several ideas to increase sales during your traditionally slow times.   Host a customer appreciation event or ...read more
    Categories: Chamber, Business Blog, General News Article
    Monday, December 23, 2019
    Today, as a business professional, you're expected to give a certain amount of your knowledge away for free. It's simply the professional standard. While we can argue whether you should do this or not, the truth is much of your competition is probably already offering free content and other benefits of their knowledge. If you don't do the same, you will lose out.   People researching your ...read more
    Categories: Business Blog, Chamber
    Monday, December 16, 2019
    I have a friend who claims 80% of his business comes from his podcast. He works in a consulting capacity and helps businesses land contracts. He hosts a weekly podcast that has grown his business and following astronomically. If you talk to him he will tell you podcasting is the place to be.   And for him it is.   His reputation as a thought leader, industry insider, and all around “go-to guy” ...read more
    Categories: Chamber, Business Blog, General News Article
    Monday, December 09, 2019
    Log on to social media or do a search online and notice how many different challenges there are out there. There are weight loss challenges, exercise challenges, being present challenges, even savings challenges. Challenges are a very hot commodity these days as people want a quick-hit solution to their problems. They’re good for the person attempting them but they’re an even better for the ...read more
    Categories: Business Blog, Chamber, General News Article
    Monday, December 02, 2019
    Email subject lines are one of the most important things to master because they directly affect your open rate. And more opens means more possible action. They can’t do what you’re asking if they don’t open your email.   The average open rate for emails is between 15-25%. If you're above 25% you have a great open rate. But let's assume you wanted to get even better. This article contains simple ...read more
    Categories: Business Blog, Chamber, General News Article
    Monday, November 25, 2019
    2019 has flown by and we’re quickly approaching 2020. Even though the holidays are here and our minds may be on time off and events with friends and family, this is also a great time of year to assess what worked and what didn't. Many of the people you do business with will be out of touch causing some frustrating log jams. If you find yourself in a place in your business where you can't get a ...read more
    Categories: Business Blog, General News Article, Chamber
    Monday, November 18, 2019
    Storytelling makes for amazing marketing because people don't realize they're being marketed to. They're pulled into the story. They develop an emotional attachment to your business and they stick around for the resolution.   Good storytelling casts your customers as the heroes of their stories. You want their successes and triumphs to be told because you want potential customers to hear the ...read more
    Categories: Business Blog, Chamber, General News Article
    Monday, November 04, 2019
    Do you have more than one person posting to your social media accounts? Maybe you have a couple of people on your marketing team or maybe you invite your customer service team members to post. Even if you only have one person posting to all of your accounts, it's important to remain consistent in your posting. Consistency helps your audience recognize you and paints a much more effective picture ...read more
    Categories: Business Blog, Education, Chamber, General News Article