• News

    Results Found: 49
    Monday, December 09, 2019
    Log on to social media or do a search online and notice how many different challenges there are out there. There are weight loss challenges, exercise challenges, being present challenges, even savings challenges. Challenges are a very hot commodity these days as people want a quick-hit solution to their problems. They’re good for the person attempting them but they’re an even better for the ...read more
    Categories: Business Blog, Chamber, General News Article
    Monday, December 02, 2019
    Email subject lines are one of the most important things to master because they directly affect your open rate. And more opens means more possible action. They can’t do what you’re asking if they don’t open your email.   The average open rate for emails is between 15-25%. If you're above 25% you have a great open rate. But let's assume you wanted to get even better. This article contains simple ...read more
    Categories: Business Blog, Chamber, General News Article
    Monday, November 25, 2019
    2019 has flown by and we’re quickly approaching 2020. Even though the holidays are here and our minds may be on time off and events with friends and family, this is also a great time of year to assess what worked and what didn't. Many of the people you do business with will be out of touch causing some frustrating log jams. If you find yourself in a place in your business where you can't get a ...read more
    Categories: Business Blog, General News Article, Chamber
    Monday, November 18, 2019
    Storytelling makes for amazing marketing because people don't realize they're being marketed to. They're pulled into the story. They develop an emotional attachment to your business and they stick around for the resolution.   Good storytelling casts your customers as the heroes of their stories. You want their successes and triumphs to be told because you want potential customers to hear the ...read more
    Categories: Business Blog, Chamber, General News Article
    Monday, November 04, 2019
    Do you have more than one person posting to your social media accounts? Maybe you have a couple of people on your marketing team or maybe you invite your customer service team members to post. Even if you only have one person posting to all of your accounts, it's important to remain consistent in your posting. Consistency helps your audience recognize you and paints a much more effective picture ...read more
    Categories: Business Blog, Education, Chamber, General News Article
    Monday, October 28, 2019
    I've worked with many businesses in creating content for their website. When I do, one of the questions I ask is what makes them different from their competition. Almost always they answer their customer service and their willingness to stand behind their product or service. Perfect. Except…   Every business thinks they have these things. And even if they do, this does not make them unique in ...read more
    Categories: Business Blog, Chamber, General News Article
    Monday, October 21, 2019
    You've likely heard how telling your business story can help you connect to your audience. However, for storytelling to be effective for your business you don't want to treat it as a marketing trick that you use on occasion when you're writing copy for your website. For the most conversions and amplification of your message you want to think like a storyteller.  Here's how you can become an expert ...read more
    Categories: Business Blog, Education, Chamber, General News Article
    Monday, October 14, 2019
    If you have a brick-and-mortar location, chances are you're doing some sort of decorating for the holidays. Even if you don't celebrate, it's likely your customers do so in order to spread the holiday cheer you get festive.   The same should be true of your website. While you don't need to decorate per se, you do need to prepare for holiday traffic. Even if what you do or sell has nothing to do ...read more
    Categories: Business Blog, Chamber, Economic
    Monday, October 07, 2019
    If you were a little late to the website grab, you may have discovered that the name of your business had already been taken. Sometimes it's possible to purchase that name but other times a website already exists with your business’ name. Obviously, this is not ideal for your branding. But as the internet expands and more businesses come online .com and .net endings are no longer enough to meet ...read more
    Categories: Business Blog, Chamber, General News Article
    Monday, September 30, 2019
    The fall and early winter are a treasure trove of holidays.  It seems like we go from one to the next. That's why it's incredibly important to make sure you're using these momentous occasions in your marketing.     Have you ever noticed how retail goes straight from one holiday to the next? One of the reasons for that is because holidays are lucrative for them. People love celebrating. As one ...read more
    Categories: Chamber, Human Interest, Business Blog, General News Article
    Monday, September 23, 2019
    When you’re merely meeting expectations, you’ll never rock the reviews. You need to start at “good” and aim for “mind-blowing.” The good news is data from Yelp shows it's easier than you think.     Today's customers are a little entitled. And it's not just the younger generation. Companies are using data to personalize their offerings and the customer experience to the point of appearing to be ...read more
    Categories: Chamber, General News Article, Business Blog, Economic, Human Interest
    Monday, September 16, 2019
    Sales could always be better, right? Here are a few tips on how you can turn things around fast.     Are you dissatisfied with the number of customers that you have? No, this isn't some sort of infomercial selling a sales technique. The number of customers you have, or lack thereof, may be directly attributable to something you are or aren't doing, not because your business isn’t viable.   No ...read more
    Categories: Business Blog, Chamber, Economic
    Monday, September 09, 2019
    There are many reasons to be on Pinterest. There are over 250 million people on every month. But more importantly it reaches 83% of women ages 25-54. That’s a pretty hefty number and if you market to women it’s something to take note of and act on. And it’s not all women. 50% of new users are men these days. The site also has one of the highest sales conversion rates of all social media platforms. ...read more
    Categories: Business Blog, Chamber, General News Article
    Monday, September 02, 2019
    These days it feels like everything is online and if you don’t have an online presence you’re being left in the dust. But there are plenty of businesses existing only on a Facebook page. Some feel like they don’t have the time to create a website while others don’t even know where to start.   Facebook is just easier. But there’s one problem.   You don’t own it.   Facebook, even with its cool ...read more
    Categories: Business Blog, Chamber, Economic, General News Article
    Monday, August 26, 2019
    If you host regularly scheduled meetings or events (like a weekly review) in your business, you may not even realize how detrimental they are to the productivity of your team.   According to the National Statistics Council, about 37 percent of employee time is spent in meetings for the average employee. You may also be surprised to hear that nearly half of employees (47 percent) believe that too ...read more
    Categories: Business Blog, Chamber, General News Article
    Monday, August 19, 2019
    The internet is a bonus and a bane to most people. You can research anything, get your message out inexpensively, connect with people around the globe, and entertain yourself for hours. But it also has created a need for itself. It has a constant hunger for content. It provides a large bullhorn for people to pronounce their views and others are listening. That’s why influencer marketing has become ...read more
    Categories: Chamber, General News Article, Business Blog, Education
    Monday, August 12, 2019
    Full disclosure: I’m a freelancer. I’ve been a part of the gig economy for going on seven years now. I’ve learned a lot in my time working on my own and I wanted to share some insights about the process of getting the best work out of your freelance relationships.   According to Linkedin, in 2018, 70% of small businesses had hired a freelancer at some point. 81% of those who had hired a ...read more
    Categories: Chamber, Business Blog, Economic
    Monday, August 05, 2019
    In a recent survey by Daysmart Software, 54% of small business owners admitted to being worried about making enough money. Making money is a common concern because not only does it factor in bringing in enough clients or customers but also ensuring your products or services are priced right and negotiating any cash flow problems.   Small business owners have lots of stressors as they follow ...read more
    Categories: Business Blog, Chamber, Economic, General News Article
    Monday, July 29, 2019
    Do you ever feel bored with your own marketing? Like you’re in a rut that just isn’t exciting your audience? Sometimes all you need is a little tie-in to what they’re already thinking about. Here are some quick themes you can shape into discounts, specials, social media posts, and your editorial calendar.   #1 Back to School According to the National Retail Federation, spending for kids going ...read more
    Categories: Business Blog, Chamber, General News Article
    Monday, July 22, 2019
    Guess what? You need an email list.   Even if you’re only occasionally sending out emails and can’t/won’t commit to a newsletter, you MUST HAVE a list. I’m not even exaggerating or trying to scare you. In today’s business climate, most products and services aren’t instantaneous decisions. Generally, the person making the purchasing decision thinks about it before they even step foot in your ...read more
    Categories: Business Blog, General News Article, Chamber, Human Interest
    Monday, July 15, 2019
    Buddha said something like, expectation is at the root of all suffering. Whether you subscribe to that theory or not, you can likely agree that client or customer expectations can set the stage for a terrible business review. You see, excellent service doesn’t matter if they expected pizza at your Italian restaurant and it wasn’t there.   Since most customer expectations can be managed before ...read more
    Categories: Chamber, General News Article, Business Blog, Economic
    Monday, July 08, 2019
    Most marketing gurus will tell you all of your social media and blog posts should do at least one of three things: educate, inspire, or entertain your ideal audience. If you do these things, they’ll find your content more valuable and they’ll be more apt to share your content with their tribe.   If you don’t do these things, you will just be adding to the noise and won’t see much success with ...read more
    Categories: Business Blog, Chamber, Economic
    Monday, July 01, 2019
    The sales funnel is a critical part of your business, even if you don’t view it as such. Understanding what it is and how yours works can also improve your sales and help eliminate inefficiencies. When you understand the buyer’s process, you can begin to tweak it in your favor.   In our first part of examining the sales funnel, we talked about what the funnel is and walked you through the basics ...read more
    Categories: Business Blog, Chamber, Economic, General News Article
    Monday, June 24, 2019
    If you’re running a small business without any formal marketing training, you might not think in terms of a sales funnel. Most of my clients don’t, in fact. They write that kind of stuff off as “marketing speak” and they get back to trying to sell things.   But with today’s online research and buying, it’s important that you understand the basics of a sales funnel and how you can build one. ...read more
    Categories: Chamber, General News Article, Business Blog, Economic
    Wednesday, June 12, 2019
    There’s been a lot of talk over the past several years about the younger generation’s desire for mentors. It’s an odd combo of wants for them. They’ve been told for decades by their helicopter parents that they can do anything. But in spite of that constant reassurance, they desire a consultative relationship with someone who knows what they’re doing, someone who’s been around the “rodeo” a few ...read more
    Categories: Chamber, Business Blog, Human Interest
    Monday, June 10, 2019
    I work with small businesses in marketing. I can tell when my suggestions aren’t registering. For some, it starts early when I mention increasing their social media presence. For others, it takes more technology talk like when I bring up an email list. Some of these small business owners simply nod at my suggestions. The more direct of them ask, “Do I really need these things?” Maybe you share ...read more
    Categories: Chamber, Business Blog, General News Article
    Monday, June 03, 2019
    Everyone wants to attract the best and brightest employees. After all, your team directly affects your ability to provide excellent customer service and that is essential to business success these days.   If you’re a very small business, you might not be looking for the best and the brightest but the willing and capable. That’s good too.   But either way, you want to attract good, quality ...read more
    Categories: Business Blog, Chamber, Economic
    Monday, May 27, 2019
    As a small business owner, your reputation is everything. It will make or break your business. Warren Buffet understood the value of a good business reputation when he said, “It takes 20 years to build a reputation and five minutes to ruin it. If you think about that, you'll do things differently.”  But protecting your reputation in the days of social media is hard. According to the White House ...read more
    Categories: Business Blog, Chamber, General News Article
    Monday, May 20, 2019
    Good customer service isn’t something everyone is born knowing. While most of us have been customers the better part of our lives in one aspect or another, many of us don’t take the time to stop and think what makes extraordinary customer service and what tactics build strong customer relations.   But we sure know bad customer service when we experience it.    That’s why it’s important if you ...read more
    Categories: Chamber, Business Blog, Economic
    Monday, May 13, 2019
    If you’re online for business, you’ve likely been told to engage and be human. But what does that look like? And can you do it wrong?  Yes, you can but it’s also easy to avoid these common mistakes.   Not knowing their audience. Humanizing your brand online is easy if you know who you’re talking to. If you try to be all things to all people, you’ll find connecting and engaging to be a lot ...read more
    Categories: Business Blog, General News Article, Chamber, Human Interest
    Monday, May 06, 2019
    Personal branding is incredibly important these days. If you’re not marketing yourself and your career as part of your brand, you should be. Your personal image is critical to your business because customers and potential customers want to do business with people they know, like, and trust. Expanding your personal brand can help you connect on a deeper level with your audience and give them those ...read more
    Categories: Chamber, Business Blog, Human Interest
    Monday, April 29, 2019
    If you’re looking for a new way to reach your clients or customers or to increase your exposure to a new generation of visual learners, you should consider YouTube. It’s easy and engaging and helps your audience get to know you more effectively.   Your small business social media strategy most likely includes Facebook, Instagram, Twitter, and maybe even LinkedIn. Pundits will tell you that you ...read more
    Categories: General News Article, Business Blog, Human Interest
    Monday, April 22, 2019
      According to the American Institute of Stress (yes, that’s a thing) and its Attitudes in the American Workplace VII Report, 80% of workers feel stress on the job and nearly half say they need help handling that stress. If you’re one of those nearly 50%, we have a few productivity hacks that may help you tame an otherwise stressful situation.  These hacks will assist you in prioritizing workload ...read more
    Categories: Chamber, Human Interest, Business Blog, General News Article
    Monday, April 15, 2019
    None of us are born knowing exactly how to run a business. Some of us learn in school and some of us in the school of life.  Some of us have better natural instincts than others but even those who do will eventually get to a point in their business when, if they want to continue to grow, they need outside help. Everyone does. Sure, there are very expensive consultants who can help you become ...read more
    Categories: Business Blog, Economic, Chamber, General News Article
    Monday, April 08, 2019
    Emojis are unbelievably powerful in business and yes, it pains me to write this. I’m old school and maybe you are too. Maybe you see emojis as a dumbing down of business communications but the reality is that they are here to stay...at least until our AI assistants start handling the emotions for us.   All joking aside, emojis are a powerful form of communication and one you should be embracing ...read more
    Categories: Business Blog, Chamber, General News Article, Human Interest
    Monday, April 01, 2019
    Content marketing provides the kind of quality content your audience is looking for. Marketers in today’s business climate must yield to the interests of their customers to be successful in the same way that party planners who want people on the dance floor must select music the vast majority of people in attendance will find appealing. Content marketing has to start somewhere and the best place ...read more
    Categories: Business Blog, General News Article, Chamber
    Monday, March 25, 2019
    The story is told of Albert Einstein who was once traveling from Princeton on a train when the conductor came down the aisle, punching the tickets of every passenger. When he came to Einstein, Einstein reached in his vest pocket. He couldn't find his ticket, so he reached in his trouser pockets. It wasn't there, so he looked in his briefcase but couldn't find it. Then he looked in the seat beside ...read more
    Categories: Business Blog, Human Interest, Chamber, General News Article
    Monday, March 18, 2019
    A website is one of the most potent marketing tools you have. It’s open when your best sales person is asleep and represents you even when your doors are closed. It can help you sell to people who have never been to your town, your state, or even your country. That’s why it is essential that your website represents the best of your business and serves as a sales tool and resource center for your ...read more
    Categories: Business Blog, Economic, Chamber, General News Article
    Monday, March 04, 2019
    Photo by Daria Shevtsova from Pexels If you're like many restaurant owners who think a menu is just a list of the food that you serve, you're not alone, but you're also misguided. There's a prevailing thought that even permeates some of the best restaurants in the country that simply typing out your options for food and beverages and calling it a day will get the job done. You may not realize ...read more
    Categories: Business Blog, Chamber, Community, Economic, Education
    Monday, February 25, 2019
    Wondering how transform social media sites like Facebook, Instagram, and Twitter into powerful marketing tools for your business? If you're like most small-to-medium business owners, you know that your clients, customers, and prospects are already spending a significant amount of their day browsing through their social media feeds, but did you know exactly how much time? Recent studies reveal ...read more
    Monday, February 18, 2019
    Teamwork is critical for businesses in just about every industry, so it is likely that you will work as part of a team at some point in your career. Depending on your position within your organization, you may be called upon as a team leader as well. Here's what you need to know to keep your team members in line and ensure they follow your instructions willingly.Take Command When you first form ...read more
    Monday, February 11, 2019
    If your website analytics have been stagnant for a while, you may be wondering what you can do to boost your traffic. Is it time to give your website a new look? We believe in supporting local businesses, so we've put some thought into the matter. Take a look at 3 tips for determining whether it's time to update the look of your site.Update When Customers Show Signs of Disinterest Take a look ...read more
    Categories: Business Blog, Economic, Chamber
    Monday, February 04, 2019
    In football, it is the quarterback who drives each play. However, the quarterback also has to contend with the other team's defenders coming in to try to tackle him before he can make a play. It is his offensive linemen who hold off the defenders to give him the time he needs to find an open player down the field. Although your employees won't have defenders trying to tackle them (hopefully), ...read more
    Categories: Business Blog, Chamber, Community, Economic
    Tuesday, January 22, 2019
    Bowling is a lot of fun, and playing on a team with your friends can make it even more fun. All fun aside though, you can actually learn a lot about business from playing in a bowling league. Read on for some of the key lessons you can learn on the lanes. Teamwork Is Everything In team bowling, it is not just each player's individual score that determines the final result, but also the ...read more
    Categories: Business Blog, Chamber
    Monday, January 14, 2019
    Cameron Herold, also known as the CEO Whisperer, has lots to say about running meetings. Although many in the business world complain about meetings, Herold claims that it is not the meetings themselves that are so horrible, but rather the inexperience of those running them. He recommends following these tips for memorable, effective meetings. Create an Agenda This is the most important step. ...read more
    Categories: Business Blog, Community, Chamber
    Monday, January 07, 2019
      Storytelling is a major buzzword in the marketing industry these days, and it is an aspect of promoting your business that you cannot afford to ignore. Rather than focusing your marketing efforts on promoting your products or services, the new business model requires telling the story of your brand to help your customers feel connected to and engaged with your business. Follow these tips to do ...read more
    Categories: Business Blog, Economic, Chamber, Fun Facts
    Monday, December 17, 2018
    Photo Credit - Skitterphoto.comSpas are well-known for pampering their clients - and charging a premium for their services. Despite the high prices that come with massages, scrubs, and treatments, the world's leading spas have been able to turn a tidy profit by focusing on delivering exceptional customer service. Here's what your business can learn from these high-end service-orientated ...read more
    Categories: Chamber, Economic, General News Article, Business Blog, Community, Education
    Monday, December 03, 2018
    The Value of Trading Locally  I love living in a place where the people who I trade with on a daily basis will take time to understand my needs and have the expertise to help me.Not too long ago, I saw something online that sparked my creativity and gave me a great idea for a weekend project, but it was definitely not something I could buy off of a shelf. After doing more research, I headed to a ...read more
    Categories: Business Blog, Chamber, Community, Economic, General News Article, Human Interest
    Monday, November 05, 2018
    One of the first responses when asking members of their challenges, is staffing. Even the Chamber has faced these challenges over the last few years.  Today’s workforce is different than the one of my impressionable years. Some of the dynamics of younger generations entering the workforce and the changing ideals of individuals are causing business owners to scramble to find talent that fits the ...read more
    Categories: Chamber