• News for Chamber

    Monday, August 19, 2019
    The internet is a bonus and a bane to most people. You can research anything, get your message out inexpensively, connect with people around the globe, and entertain yourself for hours. But it also has created a need for itself. It has a constant hunger for content. It provides a large bullhorn for people to pronounce their views and others are listening. That’s why influencer marketing has become ...read more
    Categories: Chamber, General News Article, Business Blog, Education
    Monday, August 12, 2019
    Full disclosure: I’m a freelancer. I’ve been a part of the gig economy for going on seven years now. I’ve learned a lot in my time working on my own and I wanted to share some insights about the process of getting the best work out of your freelance relationships.   According to Linkedin, in 2018, 70% of small businesses had hired a freelancer at some point. 81% of those who had hired a ...read more
    Categories: Chamber, Business Blog, Economic
    Monday, August 05, 2019
    In a recent survey by Daysmart Software, 54% of small business owners admitted to being worried about making enough money. Making money is a common concern because not only does it factor in bringing in enough clients or customers but also ensuring your products or services are priced right and negotiating any cash flow problems.   Small business owners have lots of stressors as they follow ...read more
    Categories: Business Blog, Chamber, Economic, General News Article
    Monday, July 29, 2019
    Do you ever feel bored with your own marketing? Like you’re in a rut that just isn’t exciting your audience? Sometimes all you need is a little tie-in to what they’re already thinking about. Here are some quick themes you can shape into discounts, specials, social media posts, and your editorial calendar.   #1 Back to School According to the National Retail Federation, spending for kids going ...read more
    Categories: Business Blog, Chamber, General News Article
    Monday, July 22, 2019
    Guess what? You need an email list.   Even if you’re only occasionally sending out emails and can’t/won’t commit to a newsletter, you MUST HAVE a list. I’m not even exaggerating or trying to scare you. In today’s business climate, most products and services aren’t instantaneous decisions. Generally, the person making the purchasing decision thinks about it before they even step foot in your ...read more
    Categories: Business Blog, General News Article, Chamber, Human Interest
    Monday, July 15, 2019
    Buddha said something like, expectation is at the root of all suffering. Whether you subscribe to that theory or not, you can likely agree that client or customer expectations can set the stage for a terrible business review. You see, excellent service doesn’t matter if they expected pizza at your Italian restaurant and it wasn’t there.   Since most customer expectations can be managed before ...read more
    Categories: Chamber, General News Article, Business Blog, Economic
    Monday, July 08, 2019
    Most marketing gurus will tell you all of your social media and blog posts should do at least one of three things: educate, inspire, or entertain your ideal audience. If you do these things, they’ll find your content more valuable and they’ll be more apt to share your content with their tribe.   If you don’t do these things, you will just be adding to the noise and won’t see much success with ...read more
    Categories: Business Blog, Chamber, Economic
    Monday, July 01, 2019
    The sales funnel is a critical part of your business, even if you don’t view it as such. Understanding what it is and how yours works can also improve your sales and help eliminate inefficiencies. When you understand the buyer’s process, you can begin to tweak it in your favor.   In our first part of examining the sales funnel, we talked about what the funnel is and walked you through the basics ...read more
    Categories: Business Blog, Chamber, Economic, General News Article
    Monday, June 24, 2019
    If you’re running a small business without any formal marketing training, you might not think in terms of a sales funnel. Most of my clients don’t, in fact. They write that kind of stuff off as “marketing speak” and they get back to trying to sell things.   But with today’s online research and buying, it’s important that you understand the basics of a sales funnel and how you can build one. ...read more
    Categories: Chamber, General News Article, Business Blog, Economic
    Wednesday, June 12, 2019
    There’s been a lot of talk over the past several years about the younger generation’s desire for mentors. It’s an odd combo of wants for them. They’ve been told for decades by their helicopter parents that they can do anything. But in spite of that constant reassurance, they desire a consultative relationship with someone who knows what they’re doing, someone who’s been around the “rodeo” a few ...read more
    Categories: Chamber, Business Blog, Human Interest
    Monday, June 10, 2019
    I work with small businesses in marketing. I can tell when my suggestions aren’t registering. For some, it starts early when I mention increasing their social media presence. For others, it takes more technology talk like when I bring up an email list. Some of these small business owners simply nod at my suggestions. The more direct of them ask, “Do I really need these things?” Maybe you share ...read more
    Categories: Chamber, Business Blog, General News Article
    Monday, June 03, 2019
    Everyone wants to attract the best and brightest employees. After all, your team directly affects your ability to provide excellent customer service and that is essential to business success these days.   If you’re a very small business, you might not be looking for the best and the brightest but the willing and capable. That’s good too.   But either way, you want to attract good, quality ...read more
    Categories: Business Blog, Chamber, Economic
    Monday, May 27, 2019
    As a small business owner, your reputation is everything. It will make or break your business. Warren Buffet understood the value of a good business reputation when he said, “It takes 20 years to build a reputation and five minutes to ruin it. If you think about that, you'll do things differently.”  But protecting your reputation in the days of social media is hard. According to the White House ...read more
    Categories: Business Blog, Chamber, General News Article
    Monday, May 20, 2019
    Good customer service isn’t something everyone is born knowing. While most of us have been customers the better part of our lives in one aspect or another, many of us don’t take the time to stop and think what makes extraordinary customer service and what tactics build strong customer relations.   But we sure know bad customer service when we experience it.    That’s why it’s important if you ...read more
    Categories: Chamber, Business Blog, Economic
    Monday, May 13, 2019
    If you’re online for business, you’ve likely been told to engage and be human. But what does that look like? And can you do it wrong?  Yes, you can but it’s also easy to avoid these common mistakes.   Not knowing their audience. Humanizing your brand online is easy if you know who you’re talking to. If you try to be all things to all people, you’ll find connecting and engaging to be a lot ...read more
    Categories: Business Blog, General News Article, Chamber, Human Interest
    Monday, May 06, 2019
    Personal branding is incredibly important these days. If you’re not marketing yourself and your career as part of your brand, you should be. Your personal image is critical to your business because customers and potential customers want to do business with people they know, like, and trust. Expanding your personal brand can help you connect on a deeper level with your audience and give them those ...read more
    Categories: Chamber, Business Blog, Human Interest
    Monday, April 22, 2019
      According to the American Institute of Stress (yes, that’s a thing) and its Attitudes in the American Workplace VII Report, 80% of workers feel stress on the job and nearly half say they need help handling that stress. If you’re one of those nearly 50%, we have a few productivity hacks that may help you tame an otherwise stressful situation.  These hacks will assist you in prioritizing workload ...read more
    Categories: Chamber, Human Interest, Business Blog, General News Article
    Monday, April 15, 2019
    None of us are born knowing exactly how to run a business. Some of us learn in school and some of us in the school of life.  Some of us have better natural instincts than others but even those who do will eventually get to a point in their business when, if they want to continue to grow, they need outside help. Everyone does. Sure, there are very expensive consultants who can help you become ...read more
    Categories: Business Blog, Economic, Chamber, General News Article
    Monday, April 08, 2019
    Emojis are unbelievably powerful in business and yes, it pains me to write this. I’m old school and maybe you are too. Maybe you see emojis as a dumbing down of business communications but the reality is that they are here to stay...at least until our AI assistants start handling the emotions for us.   All joking aside, emojis are a powerful form of communication and one you should be embracing ...read more
    Categories: Business Blog, Chamber, General News Article, Human Interest
    Monday, April 01, 2019
    Content marketing provides the kind of quality content your audience is looking for. Marketers in today’s business climate must yield to the interests of their customers to be successful in the same way that party planners who want people on the dance floor must select music the vast majority of people in attendance will find appealing. Content marketing has to start somewhere and the best place ...read more
    Categories: Business Blog, General News Article, Chamber
    Monday, March 25, 2019
    The story is told of Albert Einstein who was once traveling from Princeton on a train when the conductor came down the aisle, punching the tickets of every passenger. When he came to Einstein, Einstein reached in his vest pocket. He couldn't find his ticket, so he reached in his trouser pockets. It wasn't there, so he looked in his briefcase but couldn't find it. Then he looked in the seat beside ...read more
    Categories: Business Blog, Human Interest, Chamber, General News Article
    Monday, March 18, 2019
    A website is one of the most potent marketing tools you have. It’s open when your best sales person is asleep and represents you even when your doors are closed. It can help you sell to people who have never been to your town, your state, or even your country. That’s why it is essential that your website represents the best of your business and serves as a sales tool and resource center for your ...read more
    Categories: Business Blog, Economic, Chamber, General News Article
    Monday, March 04, 2019
    Photo by Daria Shevtsova from Pexels If you're like many restaurant owners who think a menu is just a list of the food that you serve, you're not alone, but you're also misguided. There's a prevailing thought that even permeates some of the best restaurants in the country that simply typing out your options for food and beverages and calling it a day will get the job done. You may not realize ...read more
    Categories: Business Blog, Chamber, Community, Economic, Education
    Monday, February 11, 2019
    If your website analytics have been stagnant for a while, you may be wondering what you can do to boost your traffic. Is it time to give your website a new look? We believe in supporting local businesses, so we've put some thought into the matter. Take a look at 3 tips for determining whether it's time to update the look of your site.Update When Customers Show Signs of Disinterest Take a look ...read more
    Categories: Business Blog, Economic, Chamber
    Monday, February 04, 2019
    In football, it is the quarterback who drives each play. However, the quarterback also has to contend with the other team's defenders coming in to try to tackle him before he can make a play. It is his offensive linemen who hold off the defenders to give him the time he needs to find an open player down the field. Although your employees won't have defenders trying to tackle them (hopefully), ...read more
    Categories: Business Blog, Chamber, Community, Economic
    Tuesday, January 22, 2019
    Bowling is a lot of fun, and playing on a team with your friends can make it even more fun. All fun aside though, you can actually learn a lot about business from playing in a bowling league. Read on for some of the key lessons you can learn on the lanes. Teamwork Is Everything In team bowling, it is not just each player's individual score that determines the final result, but also the ...read more
    Categories: Business Blog, Chamber
    Monday, January 14, 2019
    Cameron Herold, also known as the CEO Whisperer, has lots to say about running meetings. Although many in the business world complain about meetings, Herold claims that it is not the meetings themselves that are so horrible, but rather the inexperience of those running them. He recommends following these tips for memorable, effective meetings. Create an Agenda This is the most important step. ...read more
    Categories: Business Blog, Community, Chamber
    Monday, January 07, 2019
      Storytelling is a major buzzword in the marketing industry these days, and it is an aspect of promoting your business that you cannot afford to ignore. Rather than focusing your marketing efforts on promoting your products or services, the new business model requires telling the story of your brand to help your customers feel connected to and engaged with your business. Follow these tips to do ...read more
    Categories: Business Blog, Economic, Chamber, Fun Facts
    Monday, December 17, 2018
    Photo Credit - Skitterphoto.comSpas are well-known for pampering their clients - and charging a premium for their services. Despite the high prices that come with massages, scrubs, and treatments, the world's leading spas have been able to turn a tidy profit by focusing on delivering exceptional customer service. Here's what your business can learn from these high-end service-orientated ...read more
    Categories: Chamber, Economic, General News Article, Business Blog, Community, Education
    Monday, December 10, 2018
    Why did you open the doors to your business? Today's business owners often say it's because they want to make a difference, fill a need, solve a problem, or support their community. There's little doubt that business ownership isn't just about making money; it's about making a difference. What role will your business play in supporting, molding, and developing our community? That's left up to ...read more
    Categories: Business Blog, Chamber, Community, Economic, Education, General News Article
    Monday, December 03, 2018
    The Value of Trading Locally  I love living in a place where the people who I trade with on a daily basis will take time to understand my needs and have the expertise to help me.Not too long ago, I saw something online that sparked my creativity and gave me a great idea for a weekend project, but it was definitely not something I could buy off of a shelf. After doing more research, I headed to a ...read more
    Categories: Business Blog, Chamber, Community, Economic, General News Article, Human Interest
    Monday, December 03, 2018
    Maybe you've heard the value of word-of-mouth advertising; according to Nielsen ratings, 92% of consumers trust their friends' and family's recommendation over traditional advertising. That doesn't mean you can simply sit back and assume that the quality of your product is so much better than your competition's that customers will be raving about it to their friends without any extra effort on ...read more
    Categories: Business Blog, Community, Chamber
    Monday, November 19, 2018
    David Aaker is well-known for his expertise in marketing and his ability to help businesses thrive and exceed their goals. His branding concepts, including identifying customer's interests and creating a community or story around those interests has made him an icon in the business world. In a constantly evolving marketplace, David Aaker's work can teach us to develop strong leadership in the ...read more
    Categories: Business Blog, Chamber, Community, General News Article, Human Interest
    Monday, November 12, 2018
    The talent shortage is affecting businesses across a variety of industries. As our world has moved firmly into the digital age, more and more businesses are looking to hire employees who have digital skills, including web design, digital marketing, social media and more. However, many businesses are finding that there just aren't enough job applicants who possess the required skills, resulting ...read more
    Categories: Business Blog, Community, Human Interest, Chamber, Economic
    Monday, November 05, 2018
    Marketing and advertising are only part of the equation when attracting new clients. Service is perhaps the single most important aspect of any business. If your business provides good service, but you are still losing clients, it is important to identify the reasons. We have identified some of the problems local businesses encounter when marketing to potential and existing clients. Many ...read more
    Categories: Chamber, Business Blog
    Monday, November 05, 2018
    One of the first responses when asking members of their challenges, is staffing. Even the Chamber has faced these challenges over the last few years.  Today’s workforce is different than the one of my impressionable years. Some of the dynamics of younger generations entering the workforce and the changing ideals of individuals are causing business owners to scramble to find talent that fits the ...read more
    Categories: Chamber
    Monday, October 29, 2018
    When an employee does a good job, it's only natural that you want to show your appreciation. But it's important to be careful about how you express yourself. You can't go up to an employee and say something like, "Oh wow! You did such a great job on this project. I love you so much!" and give him or her a hug. You need to tone it down — a lot. Avoid a potentially awkward situation by using one ...read more
    Categories: Business Blog, Chamber
    Monday, October 15, 2018
    The average American spends over 90,000 hours at work , or more than 10 years over the course of their lifetime, which can be seen as either a blessing or a jail sentence, depending on your perspective. Whether you love your job or dread it could be a matter of science - neuroscience that is. Can You 'Choose Happiness'? Scott Crabtree Thinks So Scott Crabtree has dedicated his entire 25-year ...read more
    Categories: Business Blog, Economic, Chamber, Human Interest
    Monday, October 08, 2018
    As the owner of a small-to-medium size business, chances are good that you already spend you time answering countless questions every single day from employees, suppliers, customers, and prospects. The issue here is this - how much time to you spend asking yourself questions about your business? According to the Harvard Business Review, "companies often fail to address the tough questions ...read more
    Categories: Business Blog, Chamber, Community, Economic, Human Interest
    Monday, October 01, 2018
    They say hindsight is 20-20. If you only would have known. As a business owner, you may already have a few things you wish you knew. Would you have hired that one person? Perhaps you would have started your company sooner. While it is important to look back, reflect and learn from these decisions, it is also important to realize that, when you are at the end of your business ownership, your ...read more
    Categories: Chamber, Economic, Business Blog, Community
    Monday, September 17, 2018
    This is a topic no one wants to talk about--how to handle a business disaster.   No matter what the cause of the business disaster, having a plan in place can mitigate the damage to your business and your business reputation. If you don’t have one, you need to set aside the uncomfortable feelings and get things in order.   6 Steps for an Effective Disaster Recovery Plan for Business Years ...read more
    Categories: Business Blog, Chamber, Community, Economic, Education
    Monday, September 10, 2018
    Do you have an SEO strategy? Maybe not. But you likely know that SEO is an important part of your business getting seen on the internet.   Things change often with search engines so it’s good to have an agency, guru, or SEO expert at close hand. If you can’t afford one of those things for your business, you’ll have to do it on your own and stay abreast of all of the changes. One of those changes ...read more
    Categories: Chamber, Fun Facts, Business Blog, Community
    Tuesday, September 04, 2018
    Human resources professionals will tell you hiring is one of the costliest things you can do in your business. Not only are there the hard costs of salary and benefits but the soft ones of bringing someone up to speed, getting them trained, and fitting into your team. There are also hidden costs of replacing someone who turns out to be the wrong hire and the cost of morale when a bad hire sticks ...read more
    Categories: Business Blog, Chamber, Fun Facts
    Tuesday, September 04, 2018
    Moving to better protect taxpayer data, the Internal Revenue Service announced a new format for individual tax transcripts that will redact personally identifiable information from the Form 1040 series. Check out the following links regarding the IRS News Releases:IR-2018-171:  IRS to introduce new tax transcript to better protect taxpayer data - ...read more
    Categories: Business Blog, Chamber, Community, Economic, General News Article
    Monday, August 27, 2018
    Some people think a chamber membership is all about networking and because of that they see it as obsolete. After all, you can just meet other business people online, right? Search on Facebook and a number of business groups will come up, many geared to a certain profession or business size.   Some of these groups are private so you have to apply to get in. A few even require you to answer ...read more
    Categories: Business Blog, Fun Facts, Chamber
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