• News for Education

    Tuesday, February 09, 2021
    Who has time for a newsletter? If you want more sales and a more loyal audience, you need to find the time. The magic of newsletters is that they are a way to distribute your content on a regular basis straight to someone’s email inbox or phone. It creates a privileged communication when you do it correctly. But when done poorly, it can feel like a boring monologue of self-promotion.   If you ...read more
    Categories: Business Blog, Education, General News Article, Press Release, Chamber, Fun Facts, Human Interest
    Tuesday, January 05, 2021
    If you spend any time speaking with copywriters or website writers, they will tell you a lot of businesses understand the importance of an effective About Us page on their website. As there’s been a lot of information written about telling your business story over the last decade and how customers want to do business with people they know, like and trust, many realize the value. You likely know ...read more
    Categories: Chamber, Fun Facts, Human Interest, Business Blog, Education, General News Article, Papers/Research
    Tuesday, December 01, 2020
    There can be a desperation that you feel on social media. Many businesses are creating content that demands “look at me.” But while some may believe that “shouting” into social media is the way to get attention, it rarely is. Usually, all that accomplishes is someone ignoring you the way a stranger might sidestep a toddler having a tantrum in a grocery store.   Yes, tantrums get attention but ...read more
    Categories: Business Blog, Community, Education, Human Interest, Chamber, Economic, General News Article
    Monday, November 09, 2020
    What do you do when you get a text notification? If you’re like the average person, you drop everything and look at it. We have been conditioned to believe that texts deserve our immediate attention. Plus, most people don’t receive as much “junk” via text as they do in their email inbox.   This is great news for businesses if you use texting wisely. Before we cover all the amazing ways you can ...read more
    Categories: Business Blog, Economic, Fun Facts, Human Interest, Chamber, Education, General News Article
    Monday, October 19, 2020
    Concern over the holiday shopping season is one that's looming large on most business owners’ minds.  Will it be a good one? Can it be so good that it makes up for a disappointing spring and summer? If you're concerned about these things, you're not alone. And there are things you can do to make your business sales this holiday season better, even if you don’t have a lot of time. DIY Marketing ...read more
    Categories: Chamber, Economic, Fun Facts, Human Interest, Business Blog, Community, Education, General News Article, Press Release
    Monday, October 12, 2020
    If you spent any time on the Interwebs a year or so ago, you likely saw/heard the phrase “Okay, Boomer.” It was meant as a derogatory statement and used frequently by members of Gen Y and Gen Z all over Tic Toc and Instagram. It showed a dislike of following in their parents’ or grandparents’ footsteps. The memes and videos made fun of that generation for a lack of understanding and attributed ...read more
    Categories: Business Blog, Chamber, Community, Education, Fun Facts, General News Article, Human Interest
    Monday, September 28, 2020
    Do you feel like your business is just shouting into the wind? Does it seem like the time you spend on social media is extensive but yields few results? Are you sick and tired of Zoom calls that take too long and accomplish too little? If so, it might be time to think about experiential marketing.   Experiential marketing is the act of creating a memorable experience that will be associated with ...read more
    Categories: Chamber, Fun Facts, Human Interest, Business Blog, Education, General News Article
    Monday, September 21, 2020
    Fly fishing is fascinating to watch. It involves a series of movements that lure a fish into biting. It’s more about the rhythm than the bait. “Landing” a loyal customer is much the same.   You can easily get someone to buy from you with a discounted price or crazy offer. But that’s not sustainable. In the long run, you want that customer to keep returning to buy from you, or at the very least, ...read more
    Categories: Business Blog, Chamber, Community, Education, Fun Facts, General News Article, Human Interest
    Monday, September 14, 2020
    There's been a lot of information about the need to pivot during COVID-19. Many businesses have switched what they produced or altered their services to fit the new demands of their audience. But sometimes it's not your business that needs to pivot. it might be something you've been thinking about doing professionally.   If you want to switch industries and you have little to no experience, here ...read more
    Categories: Business Blog, Community, Education, Human Interest, Chamber, Economic, General News Article
    Tuesday, September 08, 2020
    If you're on social media for business, you’re one of many voices. It’s hard to stand out and cultivate an audience of people who want to hear from you…let alone look eagerly for your content.   Wouldn’t that be great?   That type of interest is essential if you're hoping to get a return on the investment of your time. Yet this is one of the hardest things businesspeople face on social media. ...read more
    Categories: Chamber, Fun Facts, Human Interest, Business Blog, Education, General News Article
    Monday, August 31, 2020
    Do you have a business newsletter? If you don't, what's holding you back? Is content the issue? Are you just not sure what you're going to tell your customers in every newsletter?   Newsletters are a great way to stay connected with your audience, especially if you have a long buying process or you run a business that thrives on repeat business. If either of those things is true, sending out a ...read more
    Categories: Chamber, Fun Facts, Human Interest, Business Blog, Education, General News Article
    Monday, August 24, 2020
    Our lives and our businesses have changed a lot during the time of COVID. We have changed how we reach customers and likely how they buy from us. Some of us have had to shut down.   During this time, your website should be one of your strongest sales tools. Just as your business has changed, your content should have evolved as well.   Are you doing these things to help remain viable in these ...read more
    Categories: Business Blog, Chamber, Economic, Education, General News Article, Human Interest
    Monday, August 17, 2020
    Are you tired of the words “new normal” yet?   If you're like most business owners, you probably are. But whether we recognize it as a new shift in how we do business or a temporary tack we take to survive the current economic storm, the point is how you do business has to change if you want to continue to connect to your audience.9 Ways You Should Change How You're Marketing During and After ...read more
    Categories: Chamber, Education, Human Interest, Economic, General News Article, Political
    Monday, August 10, 2020
    Six months into the COVID and we’re all still trying to figure out what’s going on. Should masks be required? Will kids be going back to school? Do we need goggles?   But what we do know is that a lot of customers are still concerned about their health and the health of those around them. Because of that, there are several things you should be doing (and marketing) in your business. First, it’s ...read more
    Categories: Chamber, Economic, General News Article, Press Release, Business Blog, Community, Education, Human Interest