• News for General News Article

    Monday, August 19, 2019
    The internet is a bonus and a bane to most people. You can research anything, get your message out inexpensively, connect with people around the globe, and entertain yourself for hours. But it also has created a need for itself. It has a constant hunger for content. It provides a large bullhorn for people to pronounce their views and others are listening. That’s why influencer marketing has become ...read more
    Categories: Chamber, General News Article, Business Blog, Education
    Monday, August 05, 2019
    In a recent survey by Daysmart Software, 54% of small business owners admitted to being worried about making enough money. Making money is a common concern because not only does it factor in bringing in enough clients or customers but also ensuring your products or services are priced right and negotiating any cash flow problems.   Small business owners have lots of stressors as they follow ...read more
    Categories: Business Blog, Chamber, Economic, General News Article
    Monday, July 29, 2019
    Do you ever feel bored with your own marketing? Like you’re in a rut that just isn’t exciting your audience? Sometimes all you need is a little tie-in to what they’re already thinking about. Here are some quick themes you can shape into discounts, specials, social media posts, and your editorial calendar.   #1 Back to School According to the National Retail Federation, spending for kids going ...read more
    Categories: Business Blog, Chamber, General News Article
    Monday, July 22, 2019
    Guess what? You need an email list.   Even if you’re only occasionally sending out emails and can’t/won’t commit to a newsletter, you MUST HAVE a list. I’m not even exaggerating or trying to scare you. In today’s business climate, most products and services aren’t instantaneous decisions. Generally, the person making the purchasing decision thinks about it before they even step foot in your ...read more
    Categories: Business Blog, General News Article, Chamber, Human Interest
    Monday, July 15, 2019
    Buddha said something like, expectation is at the root of all suffering. Whether you subscribe to that theory or not, you can likely agree that client or customer expectations can set the stage for a terrible business review. You see, excellent service doesn’t matter if they expected pizza at your Italian restaurant and it wasn’t there.   Since most customer expectations can be managed before ...read more
    Categories: Chamber, General News Article, Business Blog, Economic
    Monday, July 01, 2019
    The sales funnel is a critical part of your business, even if you don’t view it as such. Understanding what it is and how yours works can also improve your sales and help eliminate inefficiencies. When you understand the buyer’s process, you can begin to tweak it in your favor.   In our first part of examining the sales funnel, we talked about what the funnel is and walked you through the basics ...read more
    Categories: Business Blog, Chamber, Economic, General News Article
    Monday, June 24, 2019
    If you’re running a small business without any formal marketing training, you might not think in terms of a sales funnel. Most of my clients don’t, in fact. They write that kind of stuff off as “marketing speak” and they get back to trying to sell things.   But with today’s online research and buying, it’s important that you understand the basics of a sales funnel and how you can build one. ...read more
    Categories: Chamber, General News Article, Business Blog, Economic
    Monday, June 10, 2019
    I work with small businesses in marketing. I can tell when my suggestions aren’t registering. For some, it starts early when I mention increasing their social media presence. For others, it takes more technology talk like when I bring up an email list. Some of these small business owners simply nod at my suggestions. The more direct of them ask, “Do I really need these things?” Maybe you share ...read more
    Categories: Chamber, Business Blog, General News Article
    Monday, May 27, 2019
    As a small business owner, your reputation is everything. It will make or break your business. Warren Buffet understood the value of a good business reputation when he said, “It takes 20 years to build a reputation and five minutes to ruin it. If you think about that, you'll do things differently.”  But protecting your reputation in the days of social media is hard. According to the White House ...read more
    Categories: Business Blog, Chamber, General News Article
    Monday, May 13, 2019
    If you’re online for business, you’ve likely been told to engage and be human. But what does that look like? And can you do it wrong?  Yes, you can but it’s also easy to avoid these common mistakes.   Not knowing their audience. Humanizing your brand online is easy if you know who you’re talking to. If you try to be all things to all people, you’ll find connecting and engaging to be a lot ...read more
    Categories: Business Blog, General News Article, Chamber, Human Interest
    Monday, April 29, 2019
    If you’re looking for a new way to reach your clients or customers or to increase your exposure to a new generation of visual learners, you should consider YouTube. It’s easy and engaging and helps your audience get to know you more effectively.   Your small business social media strategy most likely includes Facebook, Instagram, Twitter, and maybe even LinkedIn. Pundits will tell you that you ...read more
    Categories: General News Article, Business Blog, Human Interest
    Monday, April 22, 2019
      According to the American Institute of Stress (yes, that’s a thing) and its Attitudes in the American Workplace VII Report, 80% of workers feel stress on the job and nearly half say they need help handling that stress. If you’re one of those nearly 50%, we have a few productivity hacks that may help you tame an otherwise stressful situation.  These hacks will assist you in prioritizing workload ...read more
    Categories: Chamber, Human Interest, Business Blog, General News Article
    Monday, April 15, 2019
    None of us are born knowing exactly how to run a business. Some of us learn in school and some of us in the school of life.  Some of us have better natural instincts than others but even those who do will eventually get to a point in their business when, if they want to continue to grow, they need outside help. Everyone does. Sure, there are very expensive consultants who can help you become ...read more
    Categories: Business Blog, Economic, Chamber, General News Article
    Monday, April 08, 2019
    Emojis are unbelievably powerful in business and yes, it pains me to write this. I’m old school and maybe you are too. Maybe you see emojis as a dumbing down of business communications but the reality is that they are here to stay...at least until our AI assistants start handling the emotions for us.   All joking aside, emojis are a powerful form of communication and one you should be embracing ...read more
    Categories: Business Blog, Chamber, General News Article, Human Interest
    Monday, April 01, 2019
    Content marketing provides the kind of quality content your audience is looking for. Marketers in today’s business climate must yield to the interests of their customers to be successful in the same way that party planners who want people on the dance floor must select music the vast majority of people in attendance will find appealing. Content marketing has to start somewhere and the best place ...read more
    Categories: Business Blog, General News Article, Chamber
    Monday, March 25, 2019
    The story is told of Albert Einstein who was once traveling from Princeton on a train when the conductor came down the aisle, punching the tickets of every passenger. When he came to Einstein, Einstein reached in his vest pocket. He couldn't find his ticket, so he reached in his trouser pockets. It wasn't there, so he looked in his briefcase but couldn't find it. Then he looked in the seat beside ...read more
    Categories: Business Blog, Human Interest, Chamber, General News Article
    Monday, March 18, 2019
    A website is one of the most potent marketing tools you have. It’s open when your best sales person is asleep and represents you even when your doors are closed. It can help you sell to people who have never been to your town, your state, or even your country. That’s why it is essential that your website represents the best of your business and serves as a sales tool and resource center for your ...read more
    Categories: Business Blog, Economic, Chamber, General News Article
    Monday, December 17, 2018
    Photo Credit - Skitterphoto.comSpas are well-known for pampering their clients - and charging a premium for their services. Despite the high prices that come with massages, scrubs, and treatments, the world's leading spas have been able to turn a tidy profit by focusing on delivering exceptional customer service. Here's what your business can learn from these high-end service-orientated ...read more
    Categories: Chamber, Economic, General News Article, Business Blog, Community, Education
    Monday, December 10, 2018
    Why did you open the doors to your business? Today's business owners often say it's because they want to make a difference, fill a need, solve a problem, or support their community. There's little doubt that business ownership isn't just about making money; it's about making a difference. What role will your business play in supporting, molding, and developing our community? That's left up to ...read more
    Categories: Business Blog, Chamber, Community, Economic, Education, General News Article
    Monday, December 03, 2018
    The Value of Trading Locally  I love living in a place where the people who I trade with on a daily basis will take time to understand my needs and have the expertise to help me.Not too long ago, I saw something online that sparked my creativity and gave me a great idea for a weekend project, but it was definitely not something I could buy off of a shelf. After doing more research, I headed to a ...read more
    Categories: Business Blog, Chamber, Community, Economic, General News Article, Human Interest
    Monday, November 19, 2018
    David Aaker is well-known for his expertise in marketing and his ability to help businesses thrive and exceed their goals. His branding concepts, including identifying customer's interests and creating a community or story around those interests has made him an icon in the business world. In a constantly evolving marketplace, David Aaker's work can teach us to develop strong leadership in the ...read more
    Categories: Business Blog, Chamber, Community, General News Article, Human Interest
    Tuesday, September 04, 2018
    Moving to better protect taxpayer data, the Internal Revenue Service announced a new format for individual tax transcripts that will redact personally identifiable information from the Form 1040 series. Check out the following links regarding the IRS News Releases:IR-2018-171:  IRS to introduce new tax transcript to better protect taxpayer data - ...read more
    Categories: Business Blog, Chamber, Community, Economic, General News Article
    Friday, August 17, 2018
    Ask someone a question they don’t know the answer to and they’ll often “Google” it or they’ll ask an AI like Siri or Alexa for help. Ask someone how to do something they’re unfamiliar with and they’ll probably turn to YouTube for instruction. In a recent article in HubSpot, the author Amanda Zantal-Wiener wrote about a study by Market Intelligence Central that listed the highest visited ...read more
    Categories: Business Blog, Education, General News Article
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