• News for Human Interest

    Thursday, August 26, 2021
    Our metal has certainly been tested this year. Many are fatigued and stressed juggling responsibilities, worries, and fear like they were part of the job description.  But this is not sustainable.  You may feel crushed by the weight of the world right now. Maybe your friends and family don’t quite understand what you’re going through because they aren’t a business owner. Perhaps you’ve created ...read more
    Categories: Chamber, Economic, Human Interest, Business Blog, Community, General News Article, Press Release
    Friday, August 13, 2021
    5 Types of Effective Storytelling for Your Business Do you watch America’s Got Talent? Or how about American Idol? The Olympics? The MLB All-star Game?   These competitions all have something in common.   They tell stories. If you watch them, none of them are solid, hours upon hours of broadcasted competition. Mixed in with commercials and the performances, the producers choose to interlace ...read more
    Categories: Business Blog, Chamber, Community, Education, Human Interest
    Friday, July 30, 2021
    The scene is a common one these days. Lines of people waiting to pay in a restaurant, retail establishment, or grocery store. Tempers flare. Customers yell at staff and wonder why there’s only one person checking people out. Your staff thinks, “Who needs this?” and they’re not wrong. They feel overworked and underappreciated. Customers are demanding and loud. Customers vow not to return. It makes ...read more
    Categories: Business Blog, Chamber, Community, Economic, Human Interest, Political, Press Release
    Monday, July 12, 2021
    5 Creative Ways to Find Employees Post-Pandemic   Let’s face it. You can’t throw a rock these days without hitting a help wanted sign. If someone wants to work, there is little stopping them on the employer side. (There may be things like childcare or scheduling on the employee’s side but that’s another article.)   If you’re running ads along with all the other employers out there, you’re at ...read more
    Categories: Business Blog, Chamber, Community, Economic, General News Article, Human Interest
    Tuesday, February 09, 2021
    Who has time for a newsletter? If you want more sales and a more loyal audience, you need to find the time. The magic of newsletters is that they are a way to distribute your content on a regular basis straight to someone’s email inbox or phone. It creates a privileged communication when you do it correctly. But when done poorly, it can feel like a boring monologue of self-promotion.   If you ...read more
    Categories: Business Blog, Education, General News Article, Press Release, Chamber, Fun Facts, Human Interest
    Tuesday, January 05, 2021
    If you spend any time speaking with copywriters or website writers, they will tell you a lot of businesses understand the importance of an effective About Us page on their website. As there’s been a lot of information written about telling your business story over the last decade and how customers want to do business with people they know, like and trust, many realize the value. You likely know ...read more
    Categories: Chamber, Fun Facts, Human Interest, Business Blog, Education, General News Article, Papers/Research
    Tuesday, December 01, 2020
    There can be a desperation that you feel on social media. Many businesses are creating content that demands “look at me.” But while some may believe that “shouting” into social media is the way to get attention, it rarely is. Usually, all that accomplishes is someone ignoring you the way a stranger might sidestep a toddler having a tantrum in a grocery store.   Yes, tantrums get attention but ...read more
    Categories: Business Blog, Community, Education, Human Interest, Chamber, Economic, General News Article
    Monday, November 09, 2020
    What do you do when you get a text notification? If you’re like the average person, you drop everything and look at it. We have been conditioned to believe that texts deserve our immediate attention. Plus, most people don’t receive as much “junk” via text as they do in their email inbox.   This is great news for businesses if you use texting wisely. Before we cover all the amazing ways you can ...read more
    Categories: Chamber, Education, General News Article, Business Blog, Economic, Fun Facts, Human Interest
    Monday, October 19, 2020
    Concern over the holiday shopping season is one that's looming large on most business owners’ minds.  Will it be a good one? Can it be so good that it makes up for a disappointing spring and summer? If you're concerned about these things, you're not alone. And there are things you can do to make your business sales this holiday season better, even if you don’t have a lot of time. DIY Marketing ...read more
    Categories: Chamber, Economic, Fun Facts, Human Interest, Business Blog, Community, Education, General News Article, Press Release
    Monday, October 12, 2020
    If you spent any time on the Interwebs a year or so ago, you likely saw/heard the phrase “Okay, Boomer.” It was meant as a derogatory statement and used frequently by members of Gen Y and Gen Z all over Tic Toc and Instagram. It showed a dislike of following in their parents’ or grandparents’ footsteps. The memes and videos made fun of that generation for a lack of understanding and attributed ...read more
    Categories: Business Blog, Chamber, Community, Education, Fun Facts, General News Article, Human Interest
    Monday, October 05, 2020
    Every few weeks or so the dining regulations are changing as we’re reopening in a phased approach. But “open” isn’t as easy as flipping a switch. There are some things you should keep in mind that will help your customers feel welcome and safe. These things go beyond what a local or county ordinance requires of you. But they’ll go a long way in helping your customers choose you over the ...read more
    Categories: Business Blog, Community, General News Article, Chamber, Economic, Human Interest
    Monday, September 28, 2020
    Do you feel like your business is just shouting into the wind? Does it seem like the time you spend on social media is extensive but yields few results? Are you sick and tired of Zoom calls that take too long and accomplish too little? If so, it might be time to think about experiential marketing.   Experiential marketing is the act of creating a memorable experience that will be associated with ...read more
    Categories: Business Blog, Education, General News Article, Chamber, Fun Facts, Human Interest
    Monday, September 21, 2020
    Fly fishing is fascinating to watch. It involves a series of movements that lure a fish into biting. It’s more about the rhythm than the bait. “Landing” a loyal customer is much the same.   You can easily get someone to buy from you with a discounted price or crazy offer. But that’s not sustainable. In the long run, you want that customer to keep returning to buy from you, or at the very least, ...read more
    Categories: Business Blog, Chamber, Community, Education, Fun Facts, General News Article, Human Interest